Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of ways to promote your business.
  1. attract new customers
  2. generate leads for your sales force
  3. generate traffic at your trade show booth
  4. drive buyers to your website
  5. strengthen relationships with your existing customers
  6. secure sales appointments with qualified prospects
  7. announce a special offer
  8. nurture relationships with long-term prospects
  9. introduce new products and services to your customers
  10. persuade prospects to try your demo software CD
  11. increase traffic to your retail store
  12. invite clients to your event
  13. persuade prospective clients to invite you onsite to conduct a needs analysis
  14. announce the opening of your new business in a neighborhood
  15. announce a special offer
  16. win back inactive customers with a special promotion
  17. publicize your new business hours
  18. announce that you will be in the area on a certain date
  19. show that your real estate firm has listed or sold a home in the reader