Direct Marketing Puts Information In The Buyer's Hands
Direct marketing is advertising from a manufacturer or
front-end supplier directed to the ultimate consumer of a
product or service. Another way of looking at direct marketing
is selling to a consumer directly, whether is from a printed
magazine campaign, TV or radio spot, or from a direct mail
package. It means that salespeople are not physically moving
your product; promotions are. Direct marketing is a simple
approach but also can be useless if not done right.
In today's worldwide marketplace, direct marketing takes on many
different shapes and sizes. Some companies use direct marketing
as just one of the ways to sell their product. Others use direct
mail ads exclusively to attract their buyers. For most, direct
marketing is integrated into the entire scope of a marketing
campaign.
Smart direct marketing people are using more and more
sophisticated ways to reach their target market. Databases are
used to examine who would be their most likely customers. Their
habits are tracked in a number of ways including questionnaires,
polls, studies, and by placing