You've Got Mail
Is E-Mail marketing worth it?
EMAIL MARKETING IS THE MOST CONTROVERSIAL subject in the
Internet world now and is linked with a more controversial
subject of Internet security and Privacy rights. This article is
not about trying to show the advantages of email marketing or
email based CRM solutions, but to render a situation which will
make you think about finding ways to make your campaign
successful. This article will also assist you to address your
strategy based on your specific consumer/product environment and
needs.
As you start your week on Monday, rested and ready for another
busy and challenging week of action, the first thing that
crosses your day is 84 un-invited emails and you begin to wonder
how on earth did your email address make it on all those lists,
unknown to you. And forcefully, you begin to unsubscribe each
list until you hit one that really gets your attention: