How to benefit by carrying out a responsible email marketing
campaign
Spam seems to be increasing by the minute and this has become a
major subject of concern for email marketers. Responsible email
marketing is the only way by which organizations can make sure
they are safe. This is the reason why responsible email
marketing is considered the future of email marketing. Discussed
in this article are the different ways to carry out a
responsible email campaign and how to benefit from it.
What is responsible email marketing?
A responsible email campaign involves carrying out email
marketing by following certain guidelines, right from obtaining
email lists to sending out mails. Permission based email
marketing or opt-in email marketing can also be termed as
responsible email marketing but not to that extent.
Permission based email marketing Vs Responsible email
marketing
Permission based
email marketing as the name suggests involves taking
permission from the recipients of the e-mail before sending them
any mails. But there are some basic points to be followed for a
permission based email marketing campaign to be termed as
responsible email marketing. The following points illustrate as
to what permission based email marketing should involve to be
considered as responsible email marketing.
Permission based email marketing should involve
1.) Obtaining email addresses by legitimate means like opt-ins
2.) Sending emails with a functional opt-out box 3.) Handing
un-subscription requests at-least on a weekly basis 4.)
Providing valid contact information and proper signatures with
every mail 5.) Sending mails following a specific frequency at
all times
Permission based email marketing should not involve
1.) Collecting email lists from email vendors or by using email
software programs 2.) Sending mails with porn (without clearly
stating so) or potentially damaging materials 3.) Sending emails
with false headers that may create obstacles in tracking the
mail 4.) Sending emails with false IP addresses 5.) Sending
mails that do not have a reverse DNS lookup with the domain name
6.) Sending emails with misleading subject lines and mail
content 7.) Sending mails from a computer that you do not have
access to use
So only in-case the permission based or opt-in email marketing
has these qualities can it be considered as responsible email
marketing.
How to collect email lists to carry out responsible email
marketing?
Getting email lists from email vendors is an easy thing to do,
but is not recommended in the least. The best way to collect
email addresses is by providing opt-in boxes on your websites,
advertising in related ezines, websites, forums and blogs. Given
below are nine points that you got to bear in mind while getting
email lists using opt-in boxes.
Nine pointers to follow while getting email lists using
opt-in method
1.) Never provide pre-checked opt-in boxes 2.) Never make your
customers check the boxes by fake means 3.) Make the opt-in
process as easy as possible 4.) Never ask for too many personal
details 5.) Tell your customers what they will get in case they
opt-in 6.) Provide incentives if required 7.) Provide a