O' Whats In a Name?
A domain name is the most important and most often overlooked
component of a website. Its importance is because a customer has
to remember it to get to your website. Another reason is the
importance a domain name plays in search engine optimization.
Finally the domain name is the online face of the company. The
domain name that a website owner selects is the most crucial
step.
There are many reasons to build a website. Most have them have
something to due with customers. Either current or new,
customers need to be able to remember a website. If the customer
forgets a website then they are going to go to a search engine.
That is not good for any business that has competition. A
website owner would like visitors to come directly to there site
without seeing any competitors. If a domain name is too long or
too confusing most customers will never remember it. With an
improperly selected domain name a company is often looking at a
bleak landscape in the virtual world.
For websites looking to receive traffic from the major search
engines there site needs to be optimized. Although the rules of