Choosing Domain Names for Professional Sites: Six Guidelines
A professional or business site is one where the primary
purpose of the site is to facilitate business transactions. You
can sell items directly online or exclusively offline, but the
result is the same. You want customers to buy products and/or
service directly from you.
To create a domain name for this type of website here are a few
guidelines: 1. Shorter is better 2. Make the name easy to
pronounce 3. Think long term 4. Stick to Categories and Topics
5. Do a trademark search 6. Always have a tag line
Shorter is better
If you want to make real money online, try to keep your domain
name as short as possible. In the online world, the choices of
where to shop and get information is overwhelming. A shorter
name will instantly be memorable. It is always easier to
remember short words and phrases.
A shorter name is good for word of mouth advertising online and
offline. Customers can easily remember the URL and therefore
they