The New Backdoor Into Google: Anyone Tried The FRONT Door?
Copyright 2006 Tale Chaser Publishing, Inc.
Now that Google is a static directory for three months or so at
a time, some website owners are really taking it hard. Since
they based their entire marketing campaign on search engines,
and one of the big players isn't updating much if at all between
dances, they are experiencing the fallout of basing their
marketing campaigns on one source of traffic.
Google doesn't update page rank anymore until they shake things
up once every few months. They seem to be keeping track of links
and they are certainly spidering as much as they used to from
what I see on my own sites. Other than that, for all practical
purposes, they are pretty much a static directory for the months
between updates.
Good! Now maybe the misguided website owners of the world who
have been hooked on "Google-smack" all these years can start
implementing sane marketing strategies that will have them
sailing through these dead zones between updates without
noticing a thing.
Since Google shut down the site spam industry this fall, (all
those sites that came up in your search results that had no
meaningful, useful content and a lot of adsense ads) they have
made room for real websites again. Problem is, you have to wait
a long long time to ever see your site move an inch.
So, the backdoor to Google, at least the big one that thousands
of people took advantage of last year to the tune of millions
and millions of visitors per month and untold millions of
dollars in Adsense revenue, is now closed.
The only people left are real marketers with diverse sources of
traffic, as it should be.
In fact, there is actually a new backdoor into Google and the
other engines. It is their front door! The way to get in is
listed clearly in their terms of service and by creating sites
that have real value, original and syndicated content which gets
updated frequently, and lots of friends (links from relevant
sites).
Set it and forget it takes on a whole new meaning. Now that
there is nothing an average person can do to sneak into Google,
that leaves more time for real marketing. You know, the kind
that keeps your business going should an engine blow a gasket
and stop updating itself for months at a time.
One thing is for sure: we have reached the end of a short era on
the web where people actually thought they could go up against a
billion dollar company with their garage-built software and a $1
per domain budget and simply walk out with huge armfuls of cash
for any significant length of time before being shut down.
You'd have to have a big set of cahones to think you could ever
actually "fly under the radar" and sneak cash out of Google's
adsense program with spam sites for any serious amount of time!
Any time you do something with a site that an engine doesn't
like, it is not a matter of if they will shut the money pipe
off, it is a matter of when.
Most people would rather avoid this boom and bust style of
making a living. Most people would like to have a real business,
unaffected by the direction the wind blows in the offices of
MSN, Yahoo, and Google.
The only people unaffected by the whims of the engines are those
who develop sites with basic SEO tactics who then simply forget
about the engines. Yes! Fogedabouddit! Properly marketing a site
leaves no time to spend hours per day moping about your lousy
rank in the engines. You will rank higher ONLY by serving your
market!
Smart marketers set their sites up with good content, basic SEO,
and then go about marketing their sites with content
syndication, affiliate programs, non-reciprocal links, press
releases, webinars, teleseminars, viral content, and the myriad
other tactics smart marketers use when they don't want their
business to be at the mercy of any single entity on the web.
Take a huge weight off your shoulders and trust me: the search
engines will find YOU if you market your site to your market
instead of to the engines.
The irony of it all is that, whether you feel like a victim of a
search engine algorithm drive-by or not, the engines are
maturing, and as a result, many website owners and marketers are
being forced to mature in their business and marketing practices.
I see it as a good thing for all involved. Plus, with Google and
the other engines spending their time and resources on watching
those backdoors, you can walk right in the front door without
taking a number or waiting in line!