What the difference one article can make
Article and press releases are ones of the most important
marketing tools. Publication of articles and press releases
helps to increase traffic on your site, get high rankings for
it, attract more visitors and consequently increase your levels
In spite of the fact that articles and press releases are two
different types of marketing tools, nevertheless some people
still confuse them. So, if you would like to start wr
iting press release and articles you should understand
several basic elements about them. Article is an informative
text on some subject which is published in the magazine,
newspaper or book. What are the main features of the article?
First of al the article should have a topic (as one should take
into account the length of the article the number of words
rarely exceeds 2-3 thousands, it is advisable to stick to one
topic only). The topic must be interesting for your reader and
must inform him about some subject (usually you can publish
articles under a definite topic, so it would be easier for the
reader to choose the subject he is really interested in). After
you have chosen the topic, you can start writing the article.
The typical format of the article consists of the following: the
headline of the article (must be intriguing, attracting and
appealing and induce your reader to read your article further);
the body of the article (actual text that should comprise both
factual and analytical material-ideally you should not only
provide some facts but analyze them as well); conclusion (in
this part your point of view must be stated or some advice on
the possibility to resolve the problem should offered).
How does the press release differ from the article? Whereas the
main purpose of the article is to inform public about some
general topic, the main purpose of the press releases is to
inform public about some events or developments in the company.
As the press release differs in its format from the article so
does the writing process. When one starts article
writing one should take into account several important
points: the press release should inform about some event or
developments, in short it should provide your readers with some
news, the text of the press release should provide some
information in easy to-read and informative way. One must
understand that the reader is looking for the information about
your company, not some exaggerated statements or advertisement.
Finally, it should be issued up to some event. These are several
important differences between the writing of the press release
and the writing of the article. This article has highlighted
most important of them.
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