Writing Articles Can Have A Solid Impact On Your Business
If you own an Internet business, than you should consider
writing articles as part of your online marketing campaigns.
Writing articles is a very effective way of marketing and
promoting your website. It is one of the best marketing
techniques that can have a solid impact on your business. You
can be looked at as an expert in your field, as well as building
credibility.
It seems that most Internet marketers struggle to keep up with
the many ways of marketing their website and getting high search
engine placement. One of the reasons for this is that the
marketing methods that may have worked six months ago, may not
work as well for you today. This is all due to the many changes
that occur with Internet marketing, whether it be search engine
placement or the newest marketing trend.
On the other hand, if you talk to any Internet marketer who has
been publishing articles for many years, you will find that this
is one marketing trend that has never changed. This has always
been a great way to get added exposure.
How an author receives exposure is at the end of each article,
you as the author are entitled to a 5 to 6 line bio about
yourself, your business or website. This is the point where a
reader can be directed back to your website by including some
background information with a link to your website. This will
get you additional traffic to your website at the same time
increasing the inbound links going to your site.
Publishing Your Article
Publishers build recognition and exposure to their articles by
publishing them on their website, submitting them to magazines,
newspapers, article directories, or to ezine publishers to use
in their newsletters. There are many websites and newsletter
publishers looking for articles with solid content that they can
use.
To give you an idea of the type of exposure you can receive,
lets take a look at submitting your articles to article
directories and ezine publishers as an example.
When you submit an article to a directory, you are giving them
full permission to publish your article on their website. Some
of these directories are syndicated with other partnered
websites, whereas your article will also be listed. Most
directories make it easy for their viewers to find articles by
having the option to search for an article by title or authors
name.
Anyone who visits these directories is allowed to use any of the
published articles for content on their website or to use in
their newsletter. This is providing the article and the resource
box is left intact with no changes, making sure there is an
active link to the authors website.
With the thousands of visitors these directories can receive
each day, your article can be picked up by a large percentage of
viewers and used on their website or newsletter. The exposure
continues with the possibility of that persons viewers picking
up your article for publication on their website. It's like a
snowball effect, your exposure can continue for years to come.
When submitting your article for publication in an ezine, you
are giving the publisher full permission to use your article in
one of his/her up coming newsletters. Depending on the ezine
publisher, they can have a subscriber list of only a few hundred
to well over 800,000 subscribers. If you grant permission for
use of your article, each subscriber can use your article on
their website. Like submitting to article directories above,
your article can be picked up from the viewers visiting the
subscribers website, also creating the possibilities of a
continuous pattern.
As you can see just from the two examples, you can generate a
great deal of traffic to your website for years to come as well
as building inbound link popularity, which of course, will
increase your search engine rankings.
The bottom line here is, publishing articles has always been a
effective marketing strategy, regardless of all the changes to
Internet marketing, or the new marketing trends. It can generate
more business to your website than many of the other marketing
techniques combined.
Conclusion
So if it has such a positive impact on ones business, why aren't
there more webmasters publishing articles? The answer to this is
simple, there are many webmasters that at one time or another
may have considered publishing an article, but never followed
through because they felt it would be too difficult. Some may
feel that they wouldn't have enough information to write about,
where others could be at a total lost because they don't know
where to begin.
Writing an article is basically simple when considering most
articles only contain 300 to 1000 words. As far as what to write
about, that should be relatively easy to accomplish for most
anyone. If you own an online business, think of all the
knowledge it took to get your business off the ground. You can
take that knowledge and start to create several articles just
off what you learned in building your business alone. You can do
research on topics of interest and put that knowledge into
articles. The idea is you can write about anything you want and
turn it into an informative article.
Besides learning how to write articles with interesting content,
you need to understand a few basic principles. Never infringe on
anyone's copyrighted material, your articles must be original.
Always spell check your work and use spacing between each
paragraph, keeping each paragraph to no more than 6 to 7 lines.
Last but not least, always have another person read your work
before publishing it online. You would be surprised how
sometimes they can pick up mistakes you missed.
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