Contextual Link Exchanging
Link Exchanging has long been a standard practice for webmasters
and SEO specialists. Many webmasters have chosen to
automatically exchange links with hundreds if not thousands of
sites at once. This practice will often pair up polar opposite
sites. Not only is this method not very effective it is also
boarder line spam.
There are a few decent category based link exchanges but to the
best of my knowledge there are no contextual link exchanges. This
means if you have a mystery book site you might end up getting
paired with sports magazine site. Even though these site would
technically be in the same category they are not very closely
related. In the end this is not a very good exchange.
For years one of the best methods has been the slowest. You
simply go to a major search engine, plug in terms related to
your site and start fishing. You have a huge pool of sites you
would like to get a link on but there is no guarantee any of
them are even considering exchange requests. So you either call
or email webmasters with your request. Eventually you find a few
sites willing to swap links.
I would like to help give the manual process a little push. I
propose that webmasters who are seeking an exchange add a simple
work to their content, "Clepzo"
(contextual link exchange program). This way when other
webmasters search for a link exchange all they need to do is
type in their target keywords in a major search engine and
accompany that with the word "Clepzo". This will return highly
related pages which are owned by webmasters who seek an
exchange.