The Links Puzzle
Linking strategies play a major role in a website's link
popularity. And linking alone carries a heavy load for a
webmaster's work. However, funny as it may seem, linking
strategies are a way to please the search engine gods!
For quite a time, many webmasters do reciprocal link exchanges.
By exchanging links, webmasters think that the search engines
would count the resulting incoming links as a popularity vote.
But because the search engines never divulge any information
about how they count a website's link popularity, webmasters are
simply trying to figure out what the search engines want and
consider in their algorhythms.
With that in mind, you might think that the webmasters are
simply doing a lot of guess work! But mind you, many webmasters
are doing analytical strategies to decipher the hidden codes of
the search engines. Unfortunately, the search engines also keep
changing their algorhythms, thereby, making the webmasters
continually chase the unknowns - keeping the chase alive.
It is now speculated that probably reciprocal links are dead.
That probably search engines simply consider one-way incoming
links only. In effect, some webmasters are also trying to device
another strategy called triangular links. They claim that with
triangular links, the search engines would consider the link as
more natural than a reciprocal link.
Although there may be some wisdom in the concept of triangular
links, there are also more chances that some webmasters can
cheat other webmasters too. As always, while we are still in
this world, evil can still be around the corner.
Whether webmasters are making considerations between reciprocal
links or one-way links, it should be noted that it is a lot
better to have some incoming links than nothing at all. And by
having that, everything can still boil down to the original
content of a site - thereby validating the claims of other
webmasters that "Content is King!"
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