Link Exchange Tips, No Tricks
Why Link Exchange is so important?
All the search engines basically determine the rankings through
the links that a website and its sub-pages has. In case of link
exchange quality is more important than the quantity. By
exchanging links with good and optimized websites, it helps the
websites to get the top rankings for their prime keywords in
search engines. Text links are the most important than the image
links, because search engines can read and understand texts, but
ignores images. Link exchange will be beneficial for both
the websites that has exchanged links externally (outside own
website). A single link from a related website is more important
than hundreds of links from completely unrelated websites. So,
quality and similar related websites links are the basic theory
to determine the search engine rankings.
A complete solution on how to exchange links? in step by
step method for beginners.
Use text links, avoid image links.
Anyhow, if you have used image links, then always make sure to
put your keywords in the alt tags.
Put your prime keywords in text links and always insure to put a
short descriptions of your website/page in minimum of 20-30
words or more if allowed.
In text links if you are not allowed to add descriptions then
always try to put a short descriptions in title tag.
E.g.:hover your mouse over the text Link Exchange Tips, No Tricks
Avoid repetition of keywords, repetition will lead to low
rankings.
Always try to exchange links from related websites (e.g. if you
have a football league website, then a link from other sports
websites will be known as related website links)
Never, exchange links with unrelated websites/pages.
Always ensure that the website that you are exchanging links
with, is well optimized and has a good content.
Never try to exchange links in quick sessions. Since search
engines ignores or does not index those sites who gets bundles
of links in quick time.
Give your link exchange works few hours every day, to ensure
that you get limited but quality links.
Mainly for new websites, avoid exchanging bundles of links in
quick sessions.
Avoid creating a link/links.html file, since
search-engines do not index link/links.html files, often.
Always make a 'resources' (any appropriate name) folder
and create an index.html file for that named folder and create
appropriate html files for appropriate links going into them. (a
sort of web-directory)
Never, never exchange links with pages bearing more than 50
back-links. Generally 25 is appropriate and should not be more
than two clicks away from the index/main page.
Always ensure yourself that the page/website you are exchanging
link is being indexed by the search engines or not.
Also ensure on your own that the page/website you are exchanging
link with, is not being blocked by any scripts, or disallowed by
robots.txt, or disallowed by using noindex, nofollow on html
page.
Avoid linking to those tricky and false websites, and if
possible inform already linked websites about the matter and ask
them for link-exchange, if related to your websites.
Links from the main/index page of the related website is the
most quality link that a website can get. But, never try to
place more than 20 back-links in index/main page.
Exchanging links with your competitor's back linking
website/pages are also the quality links that a website can get.
Never post your website links to FFA, Guestbook, or other
unrelated areas. Since search-engines completely ignores such
links and may penalize your website.
Site bearing good Google page rank are appropriate for
link-exchange. Generally 4+ Google page rank is great for
link-exchange.
Exchanging links with old website is excellent.
Link exchanging with new websites, with decent Google ranking at
first, but bears quality contents and is well optimized, is also
an excellent option for exchanging-links, since new websites
bears less outgoing links than the old websites.
While exchanging links for homepage of your website, also try to
exchange links for sub-pages of it, for better ranking for that
particular sub-page.
Personal verification of the linking partner's website is
recommended.
Check for total incoming and outgoing links for whole website or
for particular sub-pages of your linking partner's website and
off course of your own before getting link exchanged.