Link building
A web directory is a internet web page consisting of categorized
links to other web pages. They specialize in linking to other
web sites and categorizing those links. Web directories often
allow site owners to submit their site for inclusion. One such
web directory is http://directory.google.com/. Some sites may
offer up to 30,000 different categories. Links provided may be
pure HTML- no CGI or PHP. SEO (search engine optimization),
friendly links are considered better then other links and help
you increase the popularity of your page, in terms of the page
rank. The most critical factor effecting the success or failure
of a site is its link building. Most well known sites have an
exhaustive list of categories and allow for the best category
fit.
What these web sites follow is the most effective way of online
marketing- Link Building. Link building is somewhat like word of
mouth marketing. When a trusted site links itself to yours, it
sure acts as a positive recommendation for your site. This is
the way linking works. A well synchronized and linking strategy
will surely bring in a regular stream of qualified prospects to
your site. This not only raises your profile but also boosts
your search engine ratings. Linking is another avenue in online
marketing, capable of boosting your business without costing you
a fortune. Linking can be started from any site, portal, blog
etc, and all have a tremendous potential of driving your
business to new heights. Though linking can be started through
individual efforts, but those looking for sure results in real
quick time for their business, they can help themselves by
taking the services of professional link building. Linking is
not only about having the maximum number of links on the World
Wide Web, but rather about the maximum number of effective
links, Links that shall bring in more business.
The following categories are the most common for any directory
catering to people in general by means of providing links:
Arts (television, music, movies), Business (investing, real
estate, employment), Computers (software, hardware n internet),
Games (Video games, gambling, role-playing), Health (fitness,
medicine, alternatives), Home (consumer information, Family,
cooking), Kids and Teens (teen life, school time, arts),
News(weather, newspaper, media) Recreation (humor outdoors,
food, travel etc), Reference (libraries, maps, education)
Regional (Europe, Canada, UK, US