The ins and outs of banner networking

Banner networking is merely an exchange of links on participating sites. You post a banner on your site whilst others post yours on theirs. The agency will provide you with a banner ad together with the accompanying html for display on your site in exchange for reciprocal treatment or commission. Banner networking is of interest to websites, especially in their website promotion efforts as it helps to expose their products and services to a varied audience with minimal effort. As a website there are two ways to get involved in a banner network - by exchanging with other partners or by submitting your banners to a network by display by affiliates on their sites. You can join a banner network with great ease. You only have to go to network and then apply to be a member. You supply the banners and then the accompanying text together with a fee and then you are through. From this point, affiliates who have subscription to that program will go for your banners and then display them on their sites where visitors will click on them to reach your site. Banner exchanges worth looking into include: 123Banners - http://www.123banners.com 1800Banners - http://www.1800banners.com BannerSwap.com - http://www.bannerswap.com Bpath - http://www.bpath.com Click4Click - http://www.click4click.com Free-Banners.com - http://www.free-banners.com/ Link Buddies - http://www.linkbuddies.com NEObanners - http://www.neobanners.com/ Relmax Flash Banner Exchange - http://www.rfbe.com/ That'sMySite.com - http://www.thatsmysite.com/ etc. The biggest advantage of this kind of network is the high exposure your site gains. Since most of these affiliates are small websites without heavy budgets in search engine placement, they tend to invest their promotion in other non traditional ways that big websites don