The ins and outs of banner networking
Banner networking is merely an exchange of links on
participating sites. You post a banner on your site whilst
others post yours on theirs. The agency will provide you with a
banner ad together with the accompanying html for display on
your site in exchange for reciprocal treatment or commission.
Banner networking is of interest to websites, especially in
their website promotion efforts as it helps to expose their
products and services to a varied audience with minimal effort.
As a website there are two ways to get involved in a banner
network - by exchanging with other partners or by submitting
your banners to a network by display by affiliates on their
sites.
You can join a banner network with great ease. You only have to
go to network and then apply to be a member. You supply the
banners and then the accompanying text together with a fee and
then you are through. From this point, affiliates who have
subscription to that program will go for your banners and then
display them on their sites where visitors will click on them to
reach your site.
Banner exchanges worth looking into include:
123Banners - http://www.123banners.com 1800Banners -
http://www.1800banners.com BannerSwap.com -
http://www.bannerswap.com Bpath - http://www.bpath.com
Click4Click - http://www.click4click.com Free-Banners.com -
http://www.free-banners.com/ Link Buddies -
http://www.linkbuddies.com NEObanners -
http://www.neobanners.com/ Relmax Flash Banner Exchange -
http://www.rfbe.com/ That'sMySite.com -
http://www.thatsmysite.com/ etc.
The biggest advantage of this kind of network is the high
exposure your site gains. Since most of these affiliates are
small websites without heavy budgets in search engine placement,
they tend to invest their promotion in other non traditional
ways that big websites don