Viral Marketing 202
Before we get to Viral Marketing 202 I'll give you the basics
for Viral Marketing 101.
1. Get a free product or website where you can insert your links.
2. Give away or sell the product or website with your links.
3. Let others give away or sell the product or website with your
links.
Now that we all know the basics of viral marketing we can begin.
I recently asked my subscribers if they were doing some form of
viral marketing and the results were dismal. There were so few
votes that I immediately thought no one was doing it and they
were afraid to admit it.
Then I offered a fantastic sale and offered a viral product as
the bonus just for checking out the sales page. Imagine my
surprise when the offered branding option for this viral product
outsold the sale product.
The results of this sale told me that my subscribers are doing
viral marketing but ...
not as effectively as they could.
Since you didn't get the product from my last sale, EZ Download
Page Generator, or maybe you have it but haven't had time to
read the manual yet let me tell you that there's a lot more to
viral marketing than just branding an eBook or a site and giving
it away. Inserting your links into something and then giving it
away is the simplest form of viral marketing.
Without going into all the gory details that are included in
the manual purchased by my lucky subscribers, I will tell you
that to use viral marketing to it's full extent, you have to
combine it with up-sales, bonuses, eCourses and everything else
related to internet marketing.
Example:
When I offered my last sale I also offered a bonus just for
visiting the sales site. The bonus was my branded copy of a
viral product that site visitors could give away. Of course I
offered an up-sell to those who wanted the bonus - the chance to
brand it themselves. By offering a bonus for visiting the sales
page I was able to get my branded copy to many and start my
viral marketing. By using an up-sell I was able make a few sales
from those who wanted to give it away with their links included.
(Viral marketing and money - great combination!)
I also included a bonus to those who purchased the product.
Again, this bonus was a branded viral product with give away
rights. The branding rights for this product are also available
but they don't have to be purchased. Instead, the branding
rights come as an free affiliate tool. If the receiver doesn't
join the affiliate program and just gives away the eBook I again
have some viral marketing in place.
If the receiver joins the affiliate program they get free
branding rights to the bonus. Why would I want someone to sign
up for a affiliate program and have the same viral tool I have?
Simple, this is a member's only affiliate program. That means
they have to become a paid member to become an affiliate and I
get part of their monthly membership dues.
The product bonus has the potential for viral marketing and
residual income - another good combination.
This example from my last sale is still a simple form of viral
marketing but it is much more effective that just offering a
free e-book or promoting a free viral marketing site. To get a
complete description of how to use viral marketing to it's full
extent you need to read the manual included with EZ Download
Page Generator. The manual alone is worth the price and the tool
works great.
Now here's a question for you.
Do you know what very important element was left out of my
sales example? I'll give you a clue. It's something you should
be doing in all your marketing.
Now your wondering, if it's so important why didn't I do it?
I didn't tell my readers in this article. I made them wait a
week for the answer.