Ad Flyer Tips
You have a book sale next week or a new product to introduce.
But with a limited budget you cannot decide what marketing
strategy to use. You need not worry anymore because you can get
the news out quickly by creating flyers. Flyers are among the
easiest to produce, least expensive and effective marketing
materials today. You can hand them out, mail them or leave them
in a bulletin board or any place where your target customers
hang out most.
So let's say you have decided to create flyers to promote your
book sale. How can you possible make them interesting and
catchy?
Choose the right colors. Colors play a big part in flyer
printing. The colors that you will use can send different
feelings to your prospects. It can influence them in deciding
whether to go to your book sale or not. Simply put it can make
or break your sale.
Use images or photographs. Images have been effective in
attracting the attention of prospects. You can use photos of
yourself or any image that suits your purpose. This can create
name recognition and a feeling of trust to your prospects.
Likewise, it can express ideas and feelings that words can't.
Be simple. Create designs that are simple. Do not use different
typefaces to reduce visual confusion and to be able to
effectively communicate your message. Keep in mind that good
flyers don't have to be complicated. Oftentimes, a simple design
is far able to make a sale than those flyers with bold, complex
designs.
Create a good headline. Understand that your flyer is not a
business card. You need not make your business name as your
headline. Instead, create a headline that speaks of your
products and services. Present your prospects with headlines
that address their needs - a headline they can't ignore. So
instead of using Larry's Bookstore try using Get best-selling
novels of celebrated authors for half the price you would pay
elsewhere or Great book selection at affordable prices.
Don't leave the backside empty. The printing expense in flyer
advertising is just a small part in the overall expense. It is
in the distribution that most expense comes in, both in terms of
time and money. That is why if you are going to distribute
flyers you might as well consider handing out a two-sided flyer
for a better chance of making a sale.
So remember, making an effective flyer can cost you only a
couple of dollars compared to the money that it can make for
you. So make an effort to make your flyer a successful marketing
tool.
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er Printing