Email or Snail Mail, Which Does Your Customer Prefer?
Give your customers a choice in how you correspond with them and
although email has received a lot of bad press, there's still no
better or cheaper way to communicate. Ask your customers for
their preference, would they rather receive updates, newsletters
and discounts via regular mail or email?
While there is still some negative thinking associated with
email marketing, most everyone (at least those under 60) is
pretty much in agreement that email communication has
revolutionized how we communicate on many different levels. With
that said, there are still those who would rather have their
communication sent regular mail and are not interested in using
the Internet as a means to correspond. It's important to respect
your customer's choice and try to accommodate their request as
much as possible.
Making it a habit when signing up a new client to ask them
which type of correspondence they would prefer to receive from
you, email or regular mail, is similar to the grocery store
bagger asking "paper or plastic?".
Emailing saves money and the environment by not requiring
natural resources like trees to be used in generating the
message. You may want to chime in when asking your clients for
their preference by letting them know that, the more you can
email (especially newsletters and discounts), the more savings
you can offer back to them.