How to Make Money in MLM When Prospects Don't Join
Did you know there is a way to earn money while doing network
marketing even when people aren't joining your business? How is
this possible?
Let's start with an example of a person (John) who has just
joined a network marketing company. John learns everything about
the company, the products, the payplan, the websites, and the
system. He's ready to explain it to anyone, forwards or
backwards. Then he starts to advertise. John places online
classifieds, pay per click ads in search engines, ezine ads, and
for good measure, he buys some solo opt-in email blasts.
Offline, John runs an ad in the local newspaper, sends out
flyers, and mails out postcards. The phone list of mlm leads
arrives, and he starts making phone calls to his list.
Everyone who responds to John's marketing is sent to his
personal company website listed in the ad, or even better, a
webpage John has built that promotes his business opportunity.
The page explains everything about the opportunity, why it's so
great, the earning potential, the products, and you can even
sign up right there.
After about three months and a lot of money spent, John gets a
couple dozen prospects, three of them join, and two of them quit
after a month in the business. What is wrong with this picture?
John is missing a golden opportunity with all the marketing he
is doing, and do you know what the problem is? He is ONLY
marketing his BUSINESS opportunity, and NOTHING else.
But isn't that the point, to market the business? No, the point
is to be making monthly cash flow while building your network
marketing business at the same time. A lot of the people that
visit John's website are already involved in an online business
of some type, and even though they were curious enough to answer
his ad, they aren't interested in joining another biz opp. But
they are interested in marketing their own opportunity, and this
is where John (and You) can turn them into customers. Here's how
you do it.
Sell advertising. Find some good advertising websites that offer
free affiliate programs. Some examples are classifieds, search
engine submitting, ezine ads, and solo email ads. If you are
using an advertising site yourself, see if they have an
affiliate program so you can refer their service to others and
get paid. Or, do a search for reputable advertising sites that
deliver a good service and offer a good affiliate commission.
Every marketer needs to advertise!
Sell leads. Again, visitors to your website might not want to
join another biz opp, but they do need leads for their current
business. Join one or two leads affiliate programs and promote
them on your webpage. If you phone a prospect and they aren't
interested in your business because they are in another mlm, ask
them if they need leads. Every marketer needs leads!
Sell training. People involved in marketing always want to learn
more about how to improve their business. Find some affiliate
programs that offer home business or mlm training products, and
promote them on your webpage. Promoting training products is a
great way to earn some extra monthly cash flow.
Sell the products. You should always consider adding a reference
to your company's products in your marketing. Many people who
see your ads may not be interested in a business, but they might
be interested in the products. For example, you could run a
newspaper ad that promotes your health products business
opportunity, but you could also say in the ad "for great weight
loss products, call today". This way your ad targets both
business builders and customers.
How do you sell these other services? Ideally, you have your own
webpage, or access to a webpage that you can put all your offers
on. Focus your page around your main business opportunity if you
like, and promote your other affiliate programs at the top of
the page or in the sidebar where they're easily seen. If you use
a service yourself, give your own testimonial, or a testimonial
of another satisfied customer. Make it easy for a visitor to see
all your offers so they can decide which one suits them.
The basic idea of these strategies is to widen the appeal of
your marketing. Realize that not everyone who follows your ad
will be joining your mlm, so what else do you have to offer
them? What else can you cross-promote? If done right, you will
be building your business at the same time as selling a range of
other products and services every month. You want the money from
all your monthly sales to become greater than the money you
spend on your advertising and business, and that's a great place
to be!