Finding Targeted MLM Leads
The objective of multi-level marketing (MLM) is to sell the
product or service and to encourage the client to become an
independent distributor, who then sells the service or product
as well. Leads are vital for any business to grow, and in order
for the business owner to have the greatest success, the leads
must be curious enough in the business opportunity to have
expressed an interest. The prospects that have expressed an
interest in becoming distributors are known as Targeted MLM
Leads.
To find targeted MLM leads, business owners must first have
ample knowledge of their target market. Are they self-starters?
Do they have the commitment necessary to be part of a network?
Business owners must also understand the product or service, the
company mission statement, and its goals and objectives well
enough to offer a good sales presentation. Delivering a
presentation, however compelling, to someone that has not shown
interest in the product, service, or business opportunity is a
waste of time and resources.
Business owners can acquire targeted MLM leads from various
sources. The most convenient sources are the companies that
compile and sell lead lists. The business owner, however, should
be careful when choosing a lead list source, as some may be
fraudulent. Some targeted MLM leads are identified through
telephone interviews or direct mail response. Business owners
can also obtain targeted leads from promotional give-away
programs that have high traffic. Usually a person will fill out
a simple survey to claim the promotional item, and the business
owner can then use the survey to assess whether he or she will
be a quality lead.