Opt-in MLM Leads: An Overview
In multi-level marketing (MLM), or network marketing, the MLM
business owner recruits other independent distributors into his
or her network. These prospects are called MLM leads, because
they have shown some interest in the business opportunity. One
of the best ways to contact potential customers or recruits is
via email. The MLM business owner, however, must take
precautions against sending "spam" or unwanted emails to people
that are not interested. Thus, opt-in MLM Leads are the best
prospects to contact via email.
What does "opt-in" mean?
The term "single opt-in" means that a subscriber chose to sign
up for information from the sender of the email. The term
"double opt-in" means that the subscriber has confirmed his or
her subscription by responding to an automatically generated
message sent to the email address. Using opt-in MLM leads give
MLM business owners better prospects. One way to ensure the
greatest number of opt-in MLM leads as possible is to use a
leads capture web page.
An MLM leads capture page is a professionally designed web page
designed to encourage people to request more information from
you about the MLM business opportunity. This type of web site is
valuable in generating MLM email leads, because the web site
visitor is already interested in the business opportunity that
the company is offering.
While a simple web site registration page may provide space for
entering name and contact information, this may be an opportune
time to inquire about the person's interest in the business
opportunity. This task can be accomplished through a short
survey included in the web site registration. The MLM business
owner will then have the advantage of knowing that the lead is
interested in the business opportunity, and that he is in a
position to pursue it.