Three Secrets to Mega-Success (Part 3 of 3)
"Three Secrets to Mega-Success" (Part 3 of 3) by Chris Zavadowski
Recently, I was asked to speak for a group of hand-picked
entrepreneurs in a special apprenticeship program (some of them
paying up to $7,000.00 to be part of the year-long home business
program).
And in preparing for that talk, I was forced to look at my daily
success activities that allow me to play games, travel and keep
the alarm clock turned off.
Now, fortunately for you - you don't have to pay $7,000.00 to
hear what I came up with. You're going to get my top 3 "secrets"
for FREE right here in "Instant MLM Profit Secrets"!
(Remember: I sure as heck didn't invent any of these secrets,
but instead picked them up from MY mentors over the years. Just
because they may seem simple, don't make the fatal mistake of
discounting their power. Use them and profit from them.)
In the first issue, I wrote about doing one pro-active thing a
day to improve yourself and your business. Not only did I talk
about it, but I gave you a 30-day action plan that you can
easily implement in your business life to see great results.
In the second installment, I revealed the power of mentors and
gave a few actionable steps to help you find (and benefit from)
important mentors in your life.
(If you missed Secret #1 or #2 I've posted the past issues on
this blog for you)
So let's get on to my third success secret...
Success Secret #3: Leverage!
This "secret" is a biggie, too! Looking back at my home
business, this is the secret that's allowed my efforts (and
income) to snowball into bigger and better things.
Here's why leverage is such a magical concept: Because when you
start applying it - that's when your life and business REALLY
changes. No longer are you "trading time for dollars".
Personally, I hate doing something that I'll only profit from
just once!
Heck, I'm getting paid today on work I did 1, 2, even 3 years
ago! How did I do it? By leveraging what I created.
In ALL of my businesses and websites, my goal is to create
"leverage-able" content. You can do this yourself with
autoresponders, websites, recorded hotlines, audios, sales
letter and more. Anything that can be your "24x7 salesman" and
make you money while you sleep.
Let me give you a real world example of how this all works for
you. Imagine you're a 100% commissioned car salesman (or any
other job really)...and you're damn good at what you do. In
fact, you make a pretty good living from it. Life is good.
But the instant you stop working...your income stops.
That's how 99% of people do it. They choose a job or position
where they only get paid when they show up and put in their 40
hours. No work = no check.
Now, don't get me wrong - the world needs those people. Many
don't know anything else other than that way of life.
But since YOU know about leverage...let's suppose you wanted to
reap the benefits of it. A real easy way for you to do this is
to take your sales skills and turn them into a product. A
manual. A lead generation kit. A closing video series. Some type
of system. The possibilities are endless. But the idea is that
you take whatever it is you do...and find a way to sell it over
and over and over again.
Just think about it. You could sell your new "Car Selling
Secrets Toolkit" over and over and over again with systems that
don't require YOU to be there each day. (I actually did this
with my Dad's specialized knowledge. We created a toolkit that
leverages his skills. Now, as he moves toward retirement, he can
keep on profiting from skills without having to lift a finger!)
In fact, that's exactly what I've done with
www.InstantMLMSalesLetters.com. I took some of my successful
prospecting letters and systems, then bundled them up into a
package that helps distributors in ANY network marketing
company, not just mine. Now I can sell my knowledge and skills
over and over again...for work that I did ONE TIME.
There's one BIG warning about this leverage stuff though: An
easy mistake to make is chasing too many opportunities at once.
Robert Allen's buzzword is "multiple streams of income" and I
think they are GREAT, but you can easily get sidetracked. Let's
face it. You'll lose focus and energy running in too many
different directions at once.
Believe me, I struggle with this too. But the trick is that you
need to create a PRIMARY leveraged source of income first. Don't
go chasing MLM company after MLM company. Or home biz deal after
home biz deal. Stick with ONE leveraged opportunity and work it
like crazy. Get it really cranking on its own....and then add
another, and another, and another.
I could go on and on. But by now, you're probably wondering how
this applies to your MLM business?
Well it's pretty much the same. You need to master a certain set
of skills. You need to get good at prospecting and selling your
products. Then, you need to teach your system (or your upline's
successful system) to your dowline. If you want your downline to
be prospecting and building without you, it's important that a
*successful* system duplicates down through your team.
Or, another route, is to make yourself the one responsible for
building your business...and not focus on your team. For
example, if you're with a solid MLM company, you should be able
to make a good living just selling the products yourself. So you
could get good at selling one-on-one, then turn it into a system
that you can duplicate through sales letters, mail, audios, etc.
The Internet is a great tool for this, especially when you
incorporate mini-sites. That's exactly why I hosted a special
free teleseminar last month explaining how to YOU can build your
business with YOUR OWN mini website. (Keep reading this
newsletter for details). The nice thing about building a selling
system for yourself is that you only have to count on yourself,
not your downline, for your income.
In short, you can leverage yourself and your message without
having to even build a team!
Regardless of which route you go, next time before you do an
income-producing activity...ask yourself "Can I get paid for
this over and over again?". If not, give it to someone else.
Then spend your time on something that will pay you again and
again.
Nothing beats getting paid over and over for the work you do
once! :)
-- Chris :)
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