Network Marketing - What To Do When Nothing Seems To Work
One of the things that many people allude to (and some come
right out and say it) is that they have tried everything to get
their business to grow, and nothing seems to work. They've tried
online and offline systems, genealogy leads and biz opp leads,
hotel meetings and home meetings, but things just aren't
working.
I want to take a few minutes and give you some advice and some
thoughts that may be able to help you (or those you know going
through this) have success in our the NWM industry.
Let me begin by telling you my personal story. I joined my first
company back in 1997. In fact, I am still with that company
using their products every day. I tried for nearly six years to
build that business, but I never had any level of success. In
fact, I think my spending to earnings ratio is at least 100:1
(maybe 1000:1).
Now, it wasn't that I wasn't passionate about the products. It
wasn't that there wasn't a system that worked. It wasn't that I
didn't have successful mentors. It wasn't because I didn't have
prospects to talk to.
After about six years, I began working with another company. By
the end of my first year in business I had earned $60K after 18
months, I was on track to surpass $100K annually.
What was the difference?
Well, it wasn't because all of the sudden I had a good batch of
leads. It wasn't because all of the sudden I now had a patented,
proprietary, first-to- market, ground floor, doctor approved,
miracle product. It wasn't because I now had an upline that
could do killer 3-way calls with me.
The difference was - it was the right fit for me.
I believe (and you may not agree) that there are some companies
and segments of the NWM industry that are harder to build than
others, for some people. While one person may thrive and
flourish with one company, another person may flounder and
falter with the same company. It doesn't mean the second person
is a moron. It may mean that there is another company out there
somewhere that is a better fit.
Now, before I go on, let me say that I am not advocating for
people to quit their company and jump ship to another company. I
believe in perseverance, overcoming, and breaking through those
barriers that can help you become a greater person. I am
advocating that a person needs to be realistic and not blame the
leads, the system, the upline, etc.
You see, in my first company, there were people who were making
six figures a month. There are still people who are recruiting
20+ people a month. In fact, one guy recruited 110 people in one
month this last year. It isn't as if the company isn't
successful. In fact, they are currently experiencing record
growth after 10+ years in business.
Look at the corporate world. People change jobs all the time.
I'm not talking about the person who can't hold down a job. I'm
talking about the person who changes positions because as he
matures he comes to discover what brings him the greatest
fulfillment, joy, and satisfaction. While there isn't a job that
can provide all that 100% of the time, there comes a time when a
person knows what works and what doesn't work for them.
For example, my favorite restaurant is a Mexican place called
Abuelos. It doesn't mean I want to work there or even own the
place. But, I'll recommend them all day long for someone who
wants a great meal. Similarly, I still believe in the products
of the first company I joined, but it doesn't mean that company
is the best place for me to work and build a business.
Another example - have you ever seen a shirt, dress, or pants
that looked great on someone else? But, when you go to the mall
and try it on, it makes you look like an overweight, disfigured
Manatee that highlights every fault and imperfection on your
body. You can either buy the shirt and live with the disillusion
that the shirt looks great on you, or you can be realistic and
say