Effective use of Traffic Exchanges
Like them or love them, traffic exchanges always seem to get an
opinion out of people. Some people can't see the point and
others love them to death. Sure, a lot of the time you are only
going to find other people trying to punt their opportunity in
them and you have to put a lot of clicking effort in to get
results but the results we've had have been positive rather than
negative. I even like idly surfing sometimes to check out when
else there is out there!
As I said before, you need to actually put some effort and time
into promoting via traffic exchanges. But then you get what you
pay for, and promotion this way is essentially free. So it's
best to spend your time wisely and surf several exchanges at
once. The best way to do this I've found is with the firefox
browser because it allows you to have several pages open at the
same time within the same window due to it's "tabbed" browsing.
Plus if you store the surf pages of all your exchanges in one
bookmarks folder then you can launch them all at once by
selecting "Open in Tabs".
So, what works best in a traffic exchange? Personally, I think
that the shiny corporate pages of your affiliate and networking
schemes may work when that program is new - but surfers will
soon gloss over them and not see them after too long. So what is
the best option? Obviously you've got to come up with something
better!
You'll need some web space to put your files in, but you can get
this at very reasonable prices. Then you need to create your
advertising. One effective page would be to advertise is one
that contains a list traffic exchange referrer URLs! Start to
build a downline to earn your credits...
Another effective page is a very simple lead gathering page such
as a generic recruitment one or a customer prospecting one. I
usually design the first one to be totally company independent
so that when somebody contacts me through it I can discuss
what's best for them in person. They also get directed to my
site afterwards to read at their leisure. Short and sweet,
that's the key to effective advertising in the exchanges. You
only have around 20-30 seconds to grab someone's attention so
come up with something that everybody else ISN'T doing,
something amusing or topical.
Don't make you page an excuse to cram in as much as possible
with banner adverts everywhere and flashing graphics. That's
completely tasteless and you can advertise all your programs
separately with a much greater effectiveness.