Is Email Marketing Still An Effective Option For Network
Marketing?
Is Email Marketing Still An Effective Option For Network
Marketing?
With email filters, blockers, and simply tons of unsolicited
email, is email marketing still a viable option to build and
grow your network marketing business? The answer to this
question, in my opinion is "Yes, but."
Let's deal with the "Yes" first, then we'll deal with the "But."
I remember about 5 or 6 years ago putting about 400 leads into
my autoresponder and enrolling about 8 - 10 people a month into
my nutritional program. Today, if you had 10 times that many
leads, you may get a couple of prospects, and maybe, maybe, one
enrollment. It is true that times have changed, but that doesn't
necessarily mean that email marketing is dead. Let's look at a
couple of examples.
One colleague of mine from California literally cannot keep up
with the large number of prospects inquiring about her program.
She is signing up 10 - 15 people per month into her program
which costs about $1300 to start. Eighty percent of her efforts
are wrapped up in email marketing. She has gone through the
learning curve and is what I would call, a professional email
marketer. How many emails does she send? About 1 million per
month.
Another colleague of mine from Georgia is enrolling about 30
people per month into his business, a $20 a month,
non-nutritional program. He is not highly sophisticated in what
he does, but is effective enough to send out about 250,000 -
300,000 emails per month.
What is the biggest difference between now and then? Numbers.
With the vast expansion of the Internet and email marketing, it
simply requires greater numbers to get results today. It is not
uncommon for some folks to get a couple hundred unsolicited
emails a day that you must compete with. With the billions of
emails circulating on a daily basis, you need massive numbers to
get results. So, how many emails should you send out? Keep
reading.
Now let's talk about the "But."
The biggest downside to email marketing is that new recruits are
weak. Email marketing is notorious for having a revolving door
with new recruits. Why? There is no relationship involved except
for exchanging a few emails. Email marketing is very impersonal,
and without the relationship, there is no bond (or glue) to hold
the new recruit in your business. Many leave as quickly as they
come. So how do you overcome this?
With both of my colleagues whom I mentioned above, they are both
fanatical about picking up the phone within a very brief time
that the prospect visits their web site. One of the very first
comments out of their mouth is "I wanted to give you a call and
let you know there is a real person on the other end of the
email." And it works!
Picking up the phone, reaching out and touching them, and
beginning to bond with the new prospect or recruit is vital. If
you are not willing to pick up the phone, then email marketing
isn't going to be worth it for you. One of email marketing's
strengths is sorting through the prospects, then giving you
someone to talk to.
So, how many emails should you be sending out in order to get
enough prospects to talk to so you can build your business? As
many as you can. From my observation, 100,000 leads is minimum.
Anything less will not produce results for you. If it is within
your budget, 300,000 is a better number. For the "email
marketing professional," maybe one million is a better number.
Whatever the number, you must be committed to constant,
consistent effort, followed up by a personal phone call.
One final thought before we wrap this up. If you are going to
involve yourself in email marketing, you must take the time and
learn how to do it right. Understand that some people will
complain about not wanting your emails, you will get
undeliverable emails and blocked emails, and your autoresponder
company may change their policies on you and you have to switch
companies. But take the time to become a professional at what
you do.
In summary, is email marketing still effective for building your
MLM business? Yes. You simply must increase the numbers of
emails you are sending out. But, you must also understand that
you must pick up the phone and reach out and touch your
prospects and new recruits or you will lose them. It is still a
viable option for those who want to use this as a means of
growing their network marketing business.