How I got 2,000 quality prospects for only $4.95
How I got 2,000 quality prospects for only $4.95 by Tom "Big Al"
Schreiter
With only $100 to spend, I would invest my money and time into
getting hot prospects to my site. Here is how I got 2,000
quality prospects in two weeks.
You can purchase prospect lists or use pay-per-click to drive
prospects to your site. That sounds like an easy way to go. Just
purchase a few thousand hot leads, send them an e-mail, and
presto! Nothing happens.
Why? There could be many reasons.
1. These hot leads thought your e-mail was spam. 2. These hot
leads didn't know, like or trust you. 3. Your e-mail message was
boring. 4. These hot leads weren't so hot. They weren't good
prospects. 5. The web page you sent them to was boring.
There are a lot of factors that could sabotage your "hot leads"
e-mail campaign.
Here is an inexpensive way to get prospects and still keep most
of your $100.
You can use this technique to build a mailing list or to build
an opt-in prospect list. It's a great way to reach prospects
that you don't know.
How?
By using viral marketing. You are going to allow your initial
contacts to spread your message all across the Internet.
Step 1: Create a viral message.
What is the most viral type of e-mail message that is passed on
to friends?
Jokes and inspirational stories.
So let's find a good joke. That's not hard on the Internet.
There are plenty of joke sites.
I am going to pick a joke about bosses. Employees love jokes
about bosses. And they will forward my boss joke to other
employees.
This is not only viral, it is target marketing. My market is
employees who hate their jobs. So, I am reaching just the right
prospects.
Step 2: Create a signature file that will send the readers of
your e-mail to your website.
If you are not familiar with signature files, they are the P.S.
at the end of your e-mail message.
People are lazy. When they forward (viral) your joke to their
friends, they will simply forward the entire e-mail message -
including your signature file.
Now your signature file (advertisement) is in front of qualified
prospects with smiles on their faces.
You must make your signature file interesting so that your
prospects will have a reason to visit your web site. Here is the
exact copy of the signature files I used to create over 2,000
qualified prospects in less than two weeks:
Are men better networkers than women? Here's proof:
http://www.fortunenow.com/flash/networkers.swf
I also used:
P.S. For a laugh and to see my wife's face, click here:
http://www.fortunenow.com/flash/networkers.swf
Both signature files sent people to a short 15- second Flash
presentation. The Flash presentation was created by my
15-year-old nephew.
Cost? A six-pack of beer. (Just kidding. His mom wouldn't let
me.) So, I took him to Starbucks as a reward for his one hour of
"programming." He ordered an exotic coffee for $4.95.
The signature files worked well because:
Are men better networkers than women? Here's proof:
http://www.fortunenow.com/flash/networkers.swf
and
P.S. For a laugh and to see my wife's face, click here:
http://www.fortunenow.com/flash/networkers.swf
created tension and curiosity. If your teaser lines are boring,
they just won't work.
Because the Flash presentation was funny, people passed on the
link to their co-workers and friends. The viral effect was
massive.
At the end of the Flash presentation was an offer for 77 FREE
Tips. About 45% of the viewers subscribed. Now I had 77 more
chances to create a relationship with the prospect.
This technique was one of the cheapest, yet most effective way
for me to create targeted, qualified prospects.
So what could you use for your signature files? Here are a
couple of examples to get you thinking:
* Click here to see which picture looks like you.
* Click here to see a picture of my boss' face when I told him
"I quit."
* Does your telephone bill look like this? Click here to see a
picture of my bill.
* Click here to see a picture of my wife's stomach.
* Click here to see how a 46-year-old grandmother gets free
tickets to visit her grandchildren.
* Want a four-day work-week? Click here to see how.
What do all of these examples have in common? They are
interesting. They create curiosity. And your readers will be
directed to your web site.
So if you want more traffic, want more leads, or just want to
build a huge opt-in mailing list, try creating a viral signature
file.
==> Want more neat prospecting ideas?
Get seven examples of ways to sponsor new distributors, taken
directly from the '103 Ways & Places To Sponsor New
Distributors' manual.
Simply send a blank e-mail to:
liz3-15187@autocontactor.com
Or go directly to:
http://www.mlmlessons.com/10
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