MLM Opportunity- The 7 Hidden Things to Look for and MUST HAVE
in an MLM Business
MLM Opportunity- The 7 Hidden Things to Look for that you MUST
HAVE in the Best MLM Opportunity.
by Doug Firebaugh
MLM Opportunity.
That can be two words that transform your life forever, or two
words that create intense negative emotions in your heart. It is
different for many people.
If you are looking for a good or the best MLM Opportunity, and
really do not know what to expect or pursue, then this article
can help you know what to look for, and what to demand for your
future.
It doesn't matter if it is a franchise, retail store, real
estate agency, or MLM opportunity, you should embrace and become
a part of only what you deem worthy, and demand that your future
deserves the best and you will not settle for anything less.
There is an MLM Opportunity waiting for you, and it is the one
you really want.
But there are some hidden things that you need to look for, and
demand from Your MLM opportunity. Not everyone looks at these
things, and if they had, they would have had a different outcome
in MLM.
Here are 7 hidden things to look for that you MUST HAVE in an
MLM Opportunity:
1) MLM Opportunity - Timing.
Timing is everything in an MLM business. You need to make sure
that timing is good for the company you are looking for, and
timing is good for YOU. Is the company experiencing growth and
momentum? Or is it going through a slow time that could slow you
down? Is it succeeding in the marketplace, or struggling? There
is a growth curve to MLM Opportunities. Where is it along the
curve? That will determine a lot of the future potentia of rapid
growth.
Timing in the marketplace is everything for you. Look at the
market trends (anti aging, technology, skin care advancements,
legal product improvements, insurance product advancements,
weight loss advancements, etc) and see if the mlm company has
products that contain ingredients or technology that are being
talked about in the media. This alone speaks volumes of where
the company is in the timing curve.
And how old is the company? If it is too young, it could fold,
and if it is too old, it could be stale, and living on past
Successes, not current. But there are some older MLM
Opportunities that stay current with their approach to the
marketplace. My suggestion is start looking for an MLM
Opportunity that is at least 3 years old.
2) MLM Opportunity - Seriousness of Owners.
This is a Million Dollar Question: How serious are the owners
about a LONG TERM business? If you are going to build a business
for your future, you need to make sure that the owners are as
serious about your future as you are. There are some that are
not unfortunately.
They may talk about it, but you need to SEE it. They need to
make sure they make decisions based on long term growth, not
short term profits. This is a key sign to look for. Talk to
people and see if they have made any recent changes to the
compensation plan, or the requirements to qualify for your
check, or consistent changes in product pricing.
If they have, and it is not the first time, beware. They are
thinking short term profits. Owners that are serious, have
proven to do what they need to do internallyn, in house first,
and only as a last resort take money from the field. And ask
around, and even see if you can talk to one of the top earners,
or one of the owners themselves.
3) MLM Opportunity - Product Uniqueness.
Does the mlm product you are looking at have a one of a kind
reputation? Does it have a unique marketing proposition?
Is it a truly unique product, or honestly, just another "me too"
product or product line? Me too products can fade from view in
the marketplace quickly in MLM.
Your products MUST be unique, and no other quite like it. Yes,
there can be many skin care, weight loss, make up, nutritional
products out there, but the product you are considering must
have a unique "sizzle" to it that sets it apart. There are many
vitamin products, but what does the product have that makes it
unique? This is a HUGE test for long term product viability, as
well as what the next products will be like.
An MLM opportunity may have products that come across as sleek,
sexy, and hot. But if they are not unique, they will have a
limited life span in MLM.
4) MLM Opportunity - Idiot Proof Training System.
A good MLM opportunity will have a training system that can be
used 24/7 and can train anyone anytime, anywhere. It does not
replace the role of the sponsor, but a good training system will
train the new distributors quicker, and with more impact.
This is a brutal truth fact: Most sponsors do not train their
people. That is just the way it is, and I wish it wasn't like
that, but it is. Ask anyone who has been in MLM for a while.
They will say the same thing, if they are honest. That is why
that a good training system, including training manuals, cds,
online training, and live events and conference call training is
a must. That gives the new distributors a "menu" to choose from
and to start getting their training immediately.
And it must be step by step. If the MLM opportunity has these
things, or working on them, that is a great sign that they are
serious about their field's success.
5) MLM Opportunity - The Better Business Bureau Factor.
Simply, in a good MLM opportunity, there cannot be a lot of
complaints with the BBB. It is that simple. Yes, you will always
have disgruntled distributors, that is part of the business. But
a lot of complaints form all over on shipping, getting their
checks, refunds, products, legal challenges, all must be
considered when looking at an MLM opporunity.
Every company I know of that has had massive MLM Success, has
had some things against it with the BBB. But they all were
minor, and not really of the "you should be concerned" type.
If the complaints are consistent, and current and fresh, then
you need to really look into that, as where there is consistent
smoke, somewhere there is a fire.
Make sure you do not get burned with that fire.
6) MLM Opportunity - Is the company "product and customer
focused?"
Understand this: Without customers, there is no business.
Without good products, there are no customers. Without either,
there is no use to look any further.
A company MUST be customer and product focused, but business
driven. It is the customers and their purchases that create the
volume for the MLM company. But it is the distributors driving
the message out to the masses that creates the business vehicle.
But it ALWAYS needs to revolve around creating a massive
customer base, with a great downline helping to build that army.
Check on the MLM opportunity you are looking at, and if they are
more business focused, and the products are a mere mention, then
you may want to seek an MLM Opportunity somewhere else. Lots of
loyal customers create wealth, not one time up front hits of
volume, as that eventually goes away.
7) MLM Opportunity - What kind of people does this company
attract?
This is HUGE. I have seen so many good companies that have
attracted people who want to become scientists, and not
distributors. They want to become Ph.Ds, not build a wealth
producing business. Some MLM opportunites attract people that
are more focused on short term gain, then long term stability.
Some companies attract mostly the older crowd. Some network
marketing companies attract mostly people under 30.
You MUST have a mix. Not too heavy on either. Why? Overall
market viability. Today's MLM opportunites that are going great
guns, appear to have a great mix of ages, and the average age is
not too young, but yet, not too old. This is a hidden factor
that speaks volumes of the MLM opportunity.
Too much youth, or too much grey, will slow any company down
over time.
These are 7 Hidden things you MUST HAVE in the best MLM
Opportunity. Check them with who you are looking at, and see
where they stand, and how they add up.
Yes, these things are what most people do not look for, and my
suggestion is you do. They speak volumes about your future with
an MLM opportunity.
You will be so glad you did in the long run, with your best MLM
Opportunity.
blessings...doug (c) _2005/ all rights reserved
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