How To Turn Any MLM Programme Into A Fortune
There seems to be any number of appealing Multi-Level Marketing
programs available these days. Our researcher's haven't analysed
them all, but based upon the appeal of those we have analysed -
their capabilities of making money for the participants - most
of them look as though they could put money in your pocket.
However, don't ever delude yourself into thinking that multi
level marketing won't cost you anything, nor require much of
your time, or work on your part. Indeed, successful selling, and
most assuredly, multi level marketing, will require an
investment - dedication - and a lot of hard work!
However, before you "sign up" for any MLM deal, or begin one of
your own, it's going to pay you to do a little bit of market
research relative to the sales potential of the whole deal. For
instance. if you can sell to a "waiting market", you'll make
money. But if the people you attempt to recruit as duplicates of
yourself feel that they're going to have a hard time selling it
to someone else, then you haven't got much of a winning MLM
program; regardless of how much money you claim they can make,
if only they'll get out there and sell!
This specifically applies to MLM programs that offer "limited
appeal" products such as gourmet recipes, health foods,
household "knick knacks", books on needlecraft or magazine
subscriptions. Beware also of deals that require you to purchase
an inventory or maintain a certain sales level. Look for the
"bad parts" of an offer, and then weigh these against the ease
with which you'll be able to make a sale. At the bottom line, if
you have a hard time selling it, then the people you recruit to
sell it for you will find it even harder to sell, and that'll be
the end of your "big money" multi level program.
There are countless reports, books, manuals, and other
publications that "supposedly" tell you how to attain riches in
mail order, party plan selling, and even street corner sales.
The thing is, all of these "how to" publications try to instruct
you on how to put a mailing piece together, how often to send
your offers out, and even the importance of "neatness and
quality" within your offer, but very few, if any, come right out
and help you get your offer to your most likely customers. As
you know, unless an interested buyer sees your offer, you're not
going to make any money.
What I'm saying is that most people thrash around, waste time,
spend hundreds of dollars, and never do make any money simply
because they don't know how to get their offers to the people -
without it costing them an arm and a leg.
Here's how it's done: Regardless of what your offer entails, put
together the most dynamic and mass-appeal "one page" advertising
circular you can come up with. As I've so often stated in the
past, the best selling and most productive circular is one that
"tells the reader you have a solution to his money problems". In
other words, with your circular, promise him a way to make
himself rich, and he'll not only be interested, he'll jump on
your program!
Next, make it as easy as possible for the people who see your
offer to respond. That is, in addition to an order coupon at the
bottom of the advertising circular describing your offer, give
him the chance to get involved in your program for the least
possible cost.
If you've put together a "winning offer", most people seeing it
will want to know more about it, but if you charge them too much
for registration or enrolment fees, you'll lose about half of
those "wanting in", because they're afraid of being ripped off.
But if you charge them a nominal