Marketing- The Lost Art in MLM

For an industry whose very name indicates that it involves marketing, this is often the most overlooked and least understood aspect for the majority of distributors. For with out marketing, you do not have a business and will make no money. Contrary to the hype often promoted in opportunity ads, marketing of some type, including selling, is a necessary part of your business. Now this does not mean that you have to become a slick salesman with a memorized pitch for all of your prospects. It does mean that as a business owner, you need to understand certain fundamental concepts related to marketing and more specifically to network marketing. The chief type of marketing used by almost all MLM distributors achieving success is known as direct response marketing or simply direct marketing. This is marketing in which the business owner can immediately determine whether or not his marketing campaign is profitable or needs to be changed. That