Marketing- The Lost Art in MLM
For an industry whose very name indicates that it involves
marketing, this is often the most overlooked and least
understood aspect for the majority of distributors. For with out
marketing, you do not have a business and will make no money.
Contrary to the hype often promoted in opportunity ads,
marketing of some type, including selling, is a necessary part
of your business. Now this does not mean that you have to become
a slick salesman with a memorized pitch for all of your
prospects. It does mean that as a business owner, you need to
understand certain fundamental concepts related to marketing and
more specifically to network marketing.
The chief type of marketing used by almost all MLM distributors
achieving success is known as direct response marketing or
simply direct marketing. This is marketing in which the business
owner can immediately determine whether or not his marketing
campaign is profitable or needs to be changed. That