Duplicating With the Color of Your MLM-Chute
Richard Bolles, created the hugely popular What Color is Your
Parachute for millions of job seekers and career changing
individuals dissatisfied with their professional lives.
Mr. Bolles basically created a book that guides a person to
discover what jobs fit their special abilities and attributes.
So my question to you is what color is your mlm-chute?
Facts show that 96% of people who join a network marketing
company will drop out within three to four months. If one
pinpoints the causes of these high attrition rates, then one can
be more successful in their networking business.
So what are the key reasons a person might fail?
At the top of the list could be the quality of leadership that a
newly signed person has just been brought under. A leader in
network marketing will have a system to train newly signed
distributors. This system,called duplication is a must for any
successful career in mlm, but it is not enough.
I'm not saying don't use the materials a network marketing
company provides for you in the forms of autoresponders, sales
literature, websites, etc. because in many cases these items
will be professionally created with thousands and sometimes
hundreds of thousands of dollars invested to create them, but
not everybody will take to these things.
As a leader you must create multiple duplication systems based
on the color of a person's mlm-chute. For instance, a person has
just signed up to join your company. One of the first things out
of your mouth should be how do you want to approach building
your business?
You'll find that many people will have no idea how to build
their business, so then you ask them what sort of personality
they possess.
Are they more extroverted and outgoing or are they more reserved
and introverted? For a person that is more outgoing and
extroverted you don't want to duplicate them in the direction of
an email or postcard campaign, but something that gets them
communicating with people in a face-to-face or a telephone
environment.
For a person that is more introverted a leader might spend a
little more time helping them develop their warm market lists so
they can gain experience communicating with people they know or
teach them about creating an email campaign because it is not
face to face selling.
Whatever the case might be, remember a one-size-shoe does not
fit us all and if you can communicate better with your business
partners, then you are that much closer to creating a fulfilling
and lucrative career.
Richard Reese (c) 2005