The New Wave of Multi Level Marketing
There is absolutely no doubt. Network marketing or MLM is now
attracting a new type of person. The wave of new style network
marketing is having an unprecedented appeal to professional
business people.
In the past, MLM has been dismissed by business leaders as an
inferior sales distribution channel. Today, Fortune 500
corporations flock to do business through network marketing
channels with industry sales approaching $25 billion in the US
and $100 billion worldwide.
The industry, once tainted by the image of the hard hitting,
face to face salesperson, compelling you with exaggerated
promises - is growing up.
Some MLM groups have evolved into sophisticated business systems
put together with the skills of savvy corporate leaders who have
become disillusioned with the traditional forms of earning a
living.
Here are a few aspects of the 'new style' approach to network
marketing that is attracting successful business professionals
to leave their six figure incomes.
Attractive business model. Network marketing no longer has to
rely on a face to face approach to your potential customer. With
the explosion of the internet, the business can now be
accomplished through effective internet marketing techniques.
The internet provides access to potentially millions of people
and you do not have to deal with a totally cold prospect. A
situation most people actively avoid!
It's now possible to reach a highly targeted audience around the
world! Better still, it's possible to attract highly targeted
traffic to your website who initiate contact with you! Many
people see this as a comfortable environment in which to do
business because the prospect of rejection is significantly
reduced.
Enhanced training and communication. New technologies such as
voicemail, email, internet, cable TV, videoconferencing and
teleconferencing have enabled leaders to provide exceptional
training, product knowledge and coaching to a geographically
dispersed group. It also has provided a vehicle for business
leaders to use their leadership skills to develop and motivate
their distributor networks. Communication is now relatively
inexpensive and almost instantaneous, speeding up response times
to market demands.
This has launched the industry forward dramatically because it
is now possible to effectively manage a vast network of
thousands of distributors across the globe from your home. This
is a leverage previously only dreamed of.
A trend towards corporate disillusionment. Managers in their
forties and fifties who have given their best efforts during
their thirties to their careers, are now looking for
alternatives. Having spent a lifetime building someone else's
business, they are ready to build their own and reap their own
rewards. Network marketing opportunities provide an inexpensive
entry to establish your own business. When worked consistently
between 5-10 years the return on a modest investment can be
exceptional.
Work-life balance. Baby boomers (40-55year olds) are searching
for quality of life. Despite the promises this is not usually
found behind the desk in a corporate office. The large corporate
incomes usually come at some expense to spouse, children and
friends who also contribute through the sacrifice of quality
time, family memories and missing parents. The importance of
building a life - not just earn a living; demands a new way of
earning income.
Lack of job security. As a senior HR manager turned MLMer I can
testify from first hand experience: the higher you are in the
corporate world, the harder you fall when you are retrenched.
Don't be beguiled by the six figure incomes of the corporate
giants. The larger your job, the more rare they are and finding
a new one can take more than twelve months. Job insecurity
plagues all levels and most people are searching for diversified
forms of retirement planning. A solid MLM opportunity can do
just that.
Flexible hours - choose your own! Because a network marketing
business can be built around an existing schedule, it is a
perfect vehicle for busy professionals to get started in
developing an alternate income stream. Once established the
business can provide a residual income that can release you from
the job market altogether.
A trend towards an aging society. Many people are looking ahead
and realizing that government hand-outs will not be sufficient
security for retirement. In several western countries the number
of retirees are increasing a greater rate than the number of
workers entering the workforce. In these countries, there is a
diminishing pot of funds available to fund retirees. Network
marketing offers a residual income stream that can continue long
after people have stopped working.
The power of e-commerce. Income streams from a few hundred to
tens of thousands per month can be built over the internet. It
is possible to combine internet marketing skills and work your
network marketing business entirely over the internet. There is
almost unlimited potential in combining both viral and network
marketing business principles to quickly build a solid, residual
income stream.
When considering a MLM opportunity, your diligent research may
lead you to a vehicle to provide income AND lifestyle!
(c) Copyright Kim Beardsmore