Keep Customers Close And Competition Even Closer!
It's no secret that you should keep your customers close. But,
you may not have heard that you should keep your competition
even closer. You may have heard you should legally spy on your
competition, but that's different than keeping them close.
You're likely thinking why should I do such a thing? Because
that's the best way to know what they're up to. You need to stay
on top of things so your business doesn't get left behind.
How do you keep your competition even closer? Create joint
venture deals with them. You're saying, WHAT?! Yes, you read it
right. There are many joint venture deals that you can do where
it doesn't matter that you're in competition with the other
business.
Here are a few:
Develop or create a neutral product together. For example,
co-author an ebook together and split the profits.
Team up to bring down your biggest competition. Share valuable
information with each other. Cut costs buy sharing equipment and
skills. Use the extra money to run co-op ads. This won't work if
they are your biggest competition.
Sponsor an event together. You would be able to split the costs
and both save money. You both would be able to get the word out
about your businesses.
Promote each others products that are related but don't create a
competition. Just bundle them in a package deal and split the
profits.
Create a viral freebie together. You both could run ads in the
freebie. A free ebook, for example. You could allow other people
to give it away. The best business ad wins the most sales.
There are also disadvantages to these joint venture deals. They
may find out important information about your business that you
don't want them to know, but the same thing could happen to them.
In the long run, you may end up becoming friends and partners by
developing this relationship. You may even combine your
businesses.