17 features that make your autoresponder an **AUTORESPONDER** -
Part 2
In part one of this two part series, we looked at the first nine
features that make an autoresponder an **AUTORESPONDER.** In
this second part of our report, we will take a look at the
remaining eight features that will turn your simple
autoresponder campaign into a raging sales machine. The key is
choosing the correct **AUTORESPONDER** company.
Here is the rest of the **AUTORESPONDER** necessity list
9. Pop up email capture device. Make it extremely easy for your
prospects to subscribe to your newsletter, eZine, eCourse or
eBook. With one click, your anonymous visitor is transformed
into a valuable subscriber. Your visitor simply clicks "OK" on a
pop up window and they are subscribed with no forms to fill out.
This popup records the visitor's real email address and
eliminates the hassle of finding out that SuperMan@yahoo or
DonaldDuck@hotmail are subscribed to your publication.
10. Personalization. Your response rate to your email will
increase 30 - 70% by personalizing your messages. People are
more responsive to email that addresses them by name and doesn't
look like an advertisement.
11. Easy to manage database. Your **AUTORESPONDER** should give
you access to a feature rich control panel which makes it easy
for you to manage your customer lists. Functions such as easy
list back up, manual subscription and removal, and the ability
to keep separate lists in a single database, all make your life
a lot simpler and save you time at the end of the day.
12. Simple import/export features. This is very important when
you are working with lists that you have developed over a period
of months or years. The ability to import and export lists to
and from other sources allows you to expose your current lists
to new offers quickly and easily.
13. Manual add/delete function. Since some email recipients have
difficulty understanding the unsubscribe function that is
standard with all **AUTORESPONDERS**, you occasionally receive
unsubscribe requests in your other email boxes. As a courteous,
professional business owner, you need the ability to remove
these people from your lists manually to avoid complaints. On
the positive side, you also encounter visitors that ask you to
subscribe them to your publication, making a manual subscribe
feature a necessity.
14. Ability to send a one off message to your list or lists.
Sometimes, you have information that applies to everyone on your
lists. With a one off email message, you can alert all of your
prospects and customers about an important event with one simple
email message.
15. Message in text or HTML. Although the vast majority of email
users can accept HTML email, there are still some that don't. By
offering the capability of sending either plain text or HTML
email, all your bases are covered and your email can be accepted
by everyone.
16. Formatting. Some autoresponder servers are not configured
properly to send mail to all mail programs. If your formatting
is lost, and your message arrives as one big block of text, you
need to switch from your autoresponder to an **AUTORESPONDER**.
**AUTORESPONDERS** format your messages or keep the formatting
that you have used, intact.
17. And finally, support. If you end up with an autoresponder
company that offers you little or no support, you could be stuck
with a problem or question for a long time with no results. This
may not seem like an issue now, but imagine if your clients
suddenly start receiving your planned two-week campaign all in
one day, over and over again! An **AUTOREPONDER** company offers
a quality support feature, so this type of problem is taken care
of immediately.
There is a great difference between an autoresponder and an
**AUTORESPONDER.** There are no questions about the benefits of
using an **AUTORESPONDER** in your marketing, the only question
is which **AUTORESPONDER** company you will use. After trying
out dozens of free and paid autoresponders, I have settled on my
two favourites to run my marketing campaigns. My two personal
favourite **AUTORESPONDERS** are
SendFree - FREE **AUTORESPONDER** with some of the bells and
whistles, http://www.sendfree.com/affref.php3?ref=39695
Automarketic - **AUTORESPONDER** with all the bells and whistles
at an affordable price, http://automarketic.com erry
In today's business world, the early bird gets the worm. If you
are still relying on responding to customer requests manually,
you are not offering the fastest possible service to your
customers. The scary part is, your competitors are. It's not a
question of whether you need to use **AUTORESPONDERS**, it's
only a question of which **AUTORESPONDER** company you will use.
Good Luck and God Bless.