17 features that make your autoresponder an **AUTORESPONDER** -
Part 1
If you are selling anything on the net, you are most likely
using autoresponders. If you aren't, you are losing sales by the
truckload. There are lots of good articles outlining the need to
use autoresponders, so we are going to focus on the difference
between autoresponders and **AUTORESPONDERS.** This article
gives you the first nine features your **AUTORESPONDER** should
include. Part 2 will give you the remaining eight.
Autoresponders come in two flavours, autoresponder and
**AUTORESPONDER** If you only want to send information to a
prospect once you can get by with an autoresponder. These
versions are basic, no frills, get the job done, units. They are
great for archiving articles, but a bit basic for a marketing
campaign.
If you are running a marketing campaign, you need an
**AUTORESPONDER.** Multiple follow-ups are essential,
personalization is a must, and maximizing sales is the whole
point.
When you need an **AUTORESPONDER,** shop around. Most of the
paid units also offer a FREE, basic version for you to try and
kick the tires. Most importantly, if you are paying for an
**AUTORESPONDER,** make sure you get all the bells and whistles.
1. An affiliate or partner program that allows you to make a
sideline income. If you refer a few other people, you can cover
the cost of your own responders and make a little extra spending
money on the side. It's a nice little benefit.
2. Easy to use control panel for setting up and managing your
responders. Every **AUTOREPONDER** company is different. If the
control panel is difficult to figure out and the instructions
are sparse, you risk sending out the wrong responses, in the
wrong order to the wrong people.
3. Multiple responders at an affordable price. One
**AUTORESPONDER** just won't do. Even if you are only selling
one product, you are likely running more than one campaign. Each
campaign should have its own **AUTORESPONDER**. If you are
paying over $20 per month for less than 50 **AUTORESPONDERS,**
you are paying too much.
4. Unlimited follow up messages from each **AUTORESPONDER**.
This really puts your business on autopilot. You can choose to
send out follow up messages once a month, once a week, or once a
day. Remember that it takes an average of 7 impressions before
you turn a prospect into a customer.
5. Changeable send addresses. This is a very handy feature if
you have more than one online business. You can send all your
**AUTORESPONDER** messages right from the same **AUTORESPONDER**
service and use whatever company name and address you wish.
6. Signature file. Your signature file is one of your biggest
FREE advertising spaces available. Make sure that your signature
file is automatically included with each **AUTORESPONDER**
message. Your **AUTORESPONDER** should automatically include
your signature file the same way your email program does.
7. Filters. This feature works the same as on your email. If you
don't want to receive mail from a specific address or addresses,
simply filter them out.
8. Redirect pages. Once your **AUTORESPONDER** has been clicked
on, and your message is on route to its recipient, you can
redirect your prospect to another page of your site, a thank you
page, or a new sales page, perhaps.
9. Form generator. Having the HTML code automatically generated
for a professional form takes all the hassle out of form
creation.
And that's not all. In Part 2 of this article there are another
eight features that your **AUTORESPONDER** should be offering
you. Most of these features are only found in paid responders,
but there are good FREE ones on the market as well. My two
favourite **AUTORESPONDERS** are:
SendFree - FREE **AUTORESPONDER** with some of the bells and
whistles, http://www.sendfree.com/affref.php3?ref=39695
Automarketic - **AUTORESPONDER** with all the bells and whistles
at an affordable price, http://www.automarketic.com/?terry
All autoreponders/**AUTORESPONDERS** are not created equally.
The ones mentioned above, in my humble opinion, are two of the
best on the market. Take a look around an select the one that is
best for you.
Good luck with your marketing and God Bless.