For All Those People Who Struggle With Benefits and Features

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"

SWAT is not actually an acronym. It is a compaction of the question "so what?"

You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.

SWAT provides the solution.

Here is how it works:

Take a piece of paper. Divide it into columns one headed features and one headed benefits.
Under the features column list all the features that come to mind.
Under the benefits column list all the benefits you deliver. (Don