Creating Copy That Attracts Customers.
Written words are a powerful marketing tool. They have the
ability to persuade, reason, explain & direct the reader to take
action. They can hold someone's imagination and open them up to
possibilities never before visualized. But used improperly or
without due care & attention they can destroy all the good work
you have done in one foul swoop. If you've been online for very
long, and have clicked on any of the major marketing sites,
you've probably seen headlines that promise, "Write Hypnotic
Copy That Guarantees Sales!" or "The REAL Secrets of Writing
That Will Make Customers Get Their Wallets Out!"
These ads can be tempting, because you really do want to see
results - and fast.
But is there really one method that works for all when writing
to sell? And is it as quick and easy as the online ads (written
by professional copywriters) claim?
The answer, simply put, is NO.
Creating irresistible copy takes work, research, and effort,
unlike the promises you see (if it really worked and was as easy
as ads proclaim, all of the major advertising agencies and
copywriters would quickly go out of business, since we could all
churn out our own hypnotic copy and get rich in 30 days or
less).
But if you don't mind approaching writing your copy the way that
professionals do, you will reach your clients, and see improved
sales. Here are the 'killer' steps for creating good marketing
copy: 1) Know your audience 2) Know your product and why people
use it 3) Position yourself - show why you're unique in the
marketplace 4) Personalize your copy 5) Give them reasons to buy
from you 6) Give them a strong call to action 7) Offer an
incentive