You Can Save Money On Ezine Advertising
Now that you are ready to begin your Ezine Advertising Campaign
I have three tips that will save you money on Ezine Advertising.
Join The Directory of Ezines
Yes, it may seem a bit pricey up front but I have been a member
for years and never regretted the money I paid -- because I made
it back in savings! Not only do you get a lot of great bonuses
and freebies but you will also be able to find a list of free
advertising available from the ezine owners listed in the
directory. Plus on top of that many of the ezine owners listed
in the directory offer a discount to directory members. So if
you think about the amount of money you might save over time --
the Directory of Ezines is actually a very big bargain!
Sign Up At The Ezine Ad Auction
You will need to register to use this auction site but there is
no cost involved.
At any given time there are hundreds of auctions available --
some starting at just $10. You can shop by category to more
easily find your target audience and will find a range of ezines
and ad formats available.
Ezine publishers put up regular offers and discounts on unsold
space -- and either way you save money off their posted rates.
I regularly use Ezine Ad Auction to buy and sell ads. It is a
great resource and I have developed some great, long-lasting
relationships as a result.
Ask The Ezine Publisher For A Deal
Many Ezine Publishers are willing to offer special deals for
either or both new advertisers or long-term advertisers. I used
to have a "Test Drive Offer" for my ezines and currently offer
some great discounts and free ads through my Renaissance Woman
Online Ad Club.
I occasionally have advertisers contact me about a discount and
if I have open space I am often willing to make a deal or at
least a counter offer.
If you are a hesitant about boldly asking for a discount then
simply contact the publisher to see if there are any deals
available. Believe me, if they ad inventory available they will
make you a deal--and it might be better deal than you would have
dreamed of asking!