Get Free Publicity With Press Releases & Other Amazing Business
Marketing Ideas
The press release is a time-honored marketing strategy to
capture free publicity for your business. Publishers of daily
newspapers, ezines, and newsletters are especially in need of
vast quantities of information to fill up space and provide
"newsworthy" and interesting information for their patrons.
Journalists welcome your press releases because they are looking
for topics to write about that will interest readers.
If you can give them a unique angle to write from, so much the
better! Did your business donate money, time, products, or
services to a worthy cause? Is your administrative assistant a
part-time disc jockey from the Orient, who speaks nine
languages, plays the tuba, and rescues animals in her
neighborhood? Why is your service or product unique from all
others?
Writing a good press release consists of:
1. Use an attention-grabbing headline.
2. In the first paragraph, answer: Who, What, Where, When, & Why.
3. Slant your press release to your audience--make it important
and "newsworthy" to them.
4. Focus on the benefits your business offers.
5. Don't use big words, slang, "legalese" (which few people will
understand), or overused phrases.
6. Quote statistics whenever possible.
In addition to your press releases, create a "media kit" that
includes:
* A cover letter
* A fact sheet
* A business profile and biography of chief executive or founder
* Any available company literature or brochures
* A business card
* Samples and/or photos
Other ways to get free publicity include:
1. Call a reporter. Tell them who you are and what your business
does. Offer to give an interview.
2. Write articles and submit them to publications with wide
circulation. Try these leading article submission sites: Ezine Articles.com and
Go Articles.com. Always
give your byline and your company's information, especially your
web address and email.
3. Be a public speaker. Get your name known. Become established
as an expert.
4. Sponsor a newsworthy event.
5. Sponsor a team.
6. Visit the website of the United States Small Business
Administration for 100+
FREE marketing strategies for your business.
Try your hand at the world's four most amazing advertising
strategies
1. Make your brochure downloadable for the customer to read
later or print out on his own printer. (How cost-efficient is
that? Your customers use their ink and paper to view your
advertisement!)
2. That's almost as amazing as customers paying to
buy a cap or tee shirt that advertises your business!
Imagine someone wearing your logo tee shirt to Disney World on
his or her vacation--how many people will see your company name
on someone's chest in one day? Consider how much you pay for the
privilege to wear an advertisement for Nike