Website Marketing Necessary for Commerce
Copyright 2006 Ezilon.com
Website marketing is imperative to those who own websites that
provide products or services. Without it, the chances of
potential customers finding the site are slim. This will cause
any business to fail quickly. Marketing your website is just
like advertising a physical business. If customers do not know
where you are and what products or services you offer than the
chance of succeeding is non-existent. Advertising is the key to
any successful business.
Website marketing is tricky business in some cases. With the
vast amount of websites, many of which offer the same products,
the competition is fierce to drive traffic to one site or
another. Webmasters must now think creatively in order to get
the customers to build a long-standing base of consumers who
wish to purchase their products. For a company that is just now
breaking into the online venues it becomes even harder, but far
from impossible.
The first thing that any website needs to determine is what the
target customer base is. This has to do with the products that
they offer, what age group the products are designed for, and
what financial bracket their customers need to be in for
purchases.
If you are selling women's socks for instance, it would not do
you any good to target men. Determine which sex is most likely
to buy the products and make that your first target. If the
products you sell are unisex, determine which way the products
will lean, thereby you can market to both, but one heavier in
importance than the other.
The age group is second in importance. Certain areas of commerce
lean towards different age groups. If you happen to be selling
video games then you should remain in the teen and younger age
bracket. While not only teens and their friends are the only
ones to buy video games, they are more likely to be a wider
audience than middle-aged family men. You will find that most of
your sales stay within the target you choose if you have
targeted correctly. There will be a few exceptions, but not many.
Finally, you should determine what financial group would most
likely buy your products. The higher the price, the higher the
bracket. This is often called financial bracket formula.
Targeting senior citizens on fixed income to sell Rolex watches
is hardly intelligent.
For direct marketing resources, you should find a market that
sells advertising to a variety of sites over the wide expanse
that is the Internet. Several large companies are now offering
revolving ads that are paid when someone clicks on the link.
This helps the website to draw visitors and at the same time
allows the webmaster to see what kind of return of investment
(ROI) he is getting from any one ad campaign.
Banner exchange programs are also popular among websites. This
includes exchanging banner ads with another website so that both
are receiving equal amounts of advertising based on the number
of visitors to each site.
Check with your favorite search engine to determine all website
marketing techniques available to you.