How MSN and Yahoo Sells Your Traffic

Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.

Prior to late 2004, Google undisputedly ruled the search engine world. During the second half of the year things took a dramatic turn when Yahoo and MSN decided to challenge the Big G for some of their lucrative market share.

Search engines are a big source of revenue especially when it comes to advertising and for many this is their bread and butter. With the emerging prominence of both Yahoo and MSN, advertisers have more channels through which to advertise their goods and services.

What marks Google apart from it