Your Way With Words Is Key To Increased Website Traffic
You have to have a way with words in order to increase the
traffic on your website. Sometimes, the most intelligent people
in the world can have a problem communicating with others. When
those intelligent people or great businesspersons develop a
website that would blow your mind with great inspirations and
benefits, they may not know exactly how to get across their
message to their target audience. Learning to communicate with
the right words to get your point across clearly and without
rambling is an important skill that takes some time to acquire.
You can take the time to learn communication skills or you can
hire a consultant to help you get your point across to others.
Sometimes the simplest things are right in front of you.
When writing to produce more website traffic, you will want to
make your website easy for others to read. It is better to write
in laymen terms than in long scientific or technical mumbo
jumbo. You want people to be able to read the pages on your
website without getting a headache and without having to refer
to a dictionary. Visitors should not have to learn how to
translate your website in order to understand what you are
trying to say. A hard to read or hard to understand website will
be abandoned quickly.
When writing, be sure all content is relevant to your website.
Only write the information that readers are looking for and that
is relevant to your website and products. When you begin writing
your first paragraph, try starting with paragraph with your
conclusion. By getting to the point right off the bat, this
could grab a reader's attention and keep them reading. Keep your
paragraphs and sentences short and to the point. Readers do not
enjoy long, wordy web pages that take too much time to read
through. Avoid writing in a passive voice. Readers want action
words and a strong voice to tell them what to do. Keep your
writing in a steady flow. Always read your writing aloud and
listen to the flow. In addition, reading aloud can help catch
those nasty little typos that will drive people away from your
site. Proofread your writing before posting it to your website.
Understand that your website will be accessible to viewers all
over the world. Although visitors from other countries may be
able to view your website, they may not understand the language
or the content. If your website is not for worldwide viewing,
then you should specifically list the regions that can best view
your website. You can add the intended region(s) in the page
description or keywords. This way, if someone in Canada is
looking for a veterinarian, he or she aren't frustrated by
looking through all the veterinarian web sites that only cater
to pet owners in Paris, France.
Even some regional topics hold value to worldwide viewers.
Perhaps a person in Italy will be visiting your hometown and
would need to speak with a veterinarian about traveling with
their pet. You may wish to provide general information on your
website that will appeal to visitors outside your specified
region.
Most of the websites on the Internet are in English, but that
does not mean that English is a first language throughout the
world, it just means it is easy to translate. Never use slang
when writing on your website. Slang is not an internationally
understood language and can be difficult when translating.
Also, take into consideration money and number conversions. If
you are listing a price for services on your website, be sure to
list the currency you will accept or will be using (USD, pounds,
yen, etc.) The same goes if you are listing measurements or
sizes. Always list the conversions or provide a link to a
website for conversions. When in doubt, hire a professional
translator.
Your goal is to increase the traffic to your website to benefit
you or your business the most. By using the World Wide Web, you
will be able to reach an audience of millions, all to your
benefit. However, reaching all of these people, in the far
reaches of the world requires good communication skills. You
must be able to explain who you are and what you can do for the
people. Tell them why they need your services above all the
others. Be concise and to the point.