4 Powerful Ways To Generate A Traffic Stampede To Your Website
Whether building or growing your online business, you need 3
basic elements to succeed: something to sell, copy that sells it
and traffic generation to drive visitors that will buy.
Weakness in any one of these areas can very severely impact your
results frustrating you beyond belief.
These 3 building blocks may not be new for you, but I bet that
you have tended to think about them as islands, each of which
you must master in order to achieve online business success?
ONLINE BUSINESS SUCCESS ECOSYSTEM
Suppose you have spent thousands having a bang-on sales letter
written for your business, and you are able to draw some
significant traffic to your site.
You'll sell products won't you?
Of course, however, what happens if your product (or the product
you are selling) is not of high quality or is not significantly
percieved as offering value?
First, you will get many returns resulting in lower profits,
additional service fees, additional support costs and possibly
losing your ability to take payment online.
Second, a bad sale, even if not returned, will not gain you
additional word-of-mouth sales. In a niche market, this means
you will certainly miss out on capturing your market. In a mass
market, this means you have significantly hurt your chances for
successful press, reviews, interviews and low or no cost
advertising opportunities.
Third, you hurt your reputation for all other business you want
to capture within your market. High equity business build
customer value over time by continuing to market additional
products and services - typically higher-end over time. By
releasing a less than stellar product, you stop your progress
dead in its tracks.
So, as you can see, marketing strong, in-demand and
differentiated products IS critical to your overall marketing
campaign.
To truly move into advanced traffic generation territory, we
have to think about techniques that will consistently build
momentum and traffic month after month, rather than one-time
traffic spikes that cannot be sustained.
This is important background to these 4 leading traffic
generation techniques.
GENERATING A STAMPEDE OF TRAFFIC TO YOUR WEBSITE
1. Writing Content: There is no better way to virally spread
your thoughts, brand, products and services to a wide audience
than developing content. Writing articles, audios, podcasts,
blogs, ezines, special reports, rebrandable products,
content-rich web pages, are just some of the opportunities that
will both bring in new traffic as well as build relationships
with your market resulting in more sales and higher value in
long-run.
2. Affiliate Program
When I launched my online business back in 2000 little did I
realize that within 1-year, over 75% of my traffic and more than
50% of my sales would be generated through affiliates and joint
venture partners. Now with over 1,000 affiliates generating
consistent, targeted traffic, my business largely operates in a
completely automated fashion. I could literally disappear off
the face of the earth for the next 6-months and still see very
little impact on sales. Obviously, to build an affiliate army,
you must own the rights to your own products.
3. Develop Your Own Quality Unique Products
What does product creation have to do with generating traffic?
Actually, quite allot. Even if you plan a business model around
selling someone else's products, wholesale selling, or
advertising revenue, creating your own product is a MAJOR
traffic building technique. Creating high-demand products will
build your brand, gain you lots of no cost publicity, attract
partners and joint venture your way, build word-of-mouth
marketing, open up many new channels to generate traffic (Try
Amazon, Barnes and Noble, and eBay to start) and can act as a
leveraged stream of income for your business
4. Take Your Message To The Street.
Generating a stampede of traffic often rests on your ability to
convince the market that you are someone that needs to be
checked out and followed. So, focus on building your visibility
through Press releases, joint ventures, keynote speaking
opportunities, local presentations, teleseminars, seminars,
courses, workshops, bootcamps, book reviews, trade shows,
podcasts, radio shows and more...
While these are certainly ADVANCED techniques for generating a
traffic stampede to your web business, they are not difficult,
require no special skills and well within the reach of anyone
looking to break out with their web business this year.