Three Online Advertising Tools That Do Not Work
It should be common knowledge for most advertisers on the net
that they should not use any of the three advertising tricks of
bad pop-ups, spamming or tons of sneaky ads that disable a
computer screen. However, many advertisers do not take this
advice. People that you are targeting with advertisement to can
get very annoyed, and even down right mad if you try these
antics. Also, consider the financial cost if you are thinking
about employing these tactics. In the end, it is not worth the
headache and risk. Read on about why these forms of advertising
will not work.
A tight, well thought out marketing approach it the best way to
promote your business. Do not think for one second that you will
gain customers by using spam. Sending out bulk emails harvested
from a spam list and then trying to forge where the email is
sent from is tacky and deceitful. There are many federal laws
against spamming and people can take it very seriously. They
take it so seriously in fact that some advertisers went to court
and the court forced them to pay a hefty fine for spamming email
accounts. Shutting down someone's email is not the way to gain
business. Talk does fly at Internet speed, and your reputation
will go down the tubes as word spreads about your annoying
advertising.
The use of spamming software is very sophisticated today. If you
want to take a chance with it, it would not be a very good idea
though. The likelihood that you will even get a few good
customers out of it is almost nonexistent. People enjoy your
asking them to join your network or buy your product in a
legitimate way. Financially opening up to involving a third
party is certainly asking for trouble. By using some else's
email and causing a lot of heartache for them will open a
complex issue for you.
The next form of advertising that will turn off a customer in a
heartbeat is pop-ups. Today, there is not only the traditional
pop-up but pop-under too. A barrage of pop-ups or quick pop-ups
from under the screen will leave your customer insulted and
angry. It does not matter how great your product is - do not do
it. In addition, a new marketing software technique slides
pop-ups across the customer's screen. This might sound
non-intrusive, but think about this - what if they are in the
middle of reading some information about your site? That is not
helpful to your cause. It can be especially bad if they were
about to click to the order page. Loss profits are never good
for your wallet. If you are going to use them pop-ups for
goodness sake, learn the software, and more importantly learn a
bit about the human psychology of advertising. Look around for
information on how and why people buy on the Internet, and apply
that to your advertising and marketing campaign use.
Not only are spam emails, pop-ups and pop-under ads bad
advertising techniques to use, but the tactic of high speed
spawning is hideous and more than irritating to your potential
customer. If you have ever thought about using it on a customer
and have experienced it yourself, then go back and experience it
again. You may have forgotten what it was like, although that is
hard to see how you could forget it. A vicious attack on your
customers' browser button will not let the customer leave your
site. Worse yet, they are forced to do an emergency shut down of
their computer. Let us hope they have saved all information they
were working on because ad after ad upon hundreds will over take
their screen. Please do not use this software to try to increase
your profits.
I hope that you will avoid using any of these three tactics in
your marketing campaign. Using them will not bring the money in
at a faster rate - in fact, just the opposite may occur. Take
the time to use good marketing strategies. Learn what people
appreciate in the way of business practices. Also, use manners
and courteous along with a little shrewdness in your marketing
strategy. There are many ways to do it. By exercising patience
and learning your way around the Internet, you can bring in many
very happy customers and a lot of money for you.