Maximize Your Exposure - Write Articles That Refer To Your
Website
Most serious businesses already have their website up and
running, whether they have a small store location or strictly
sell their products or services online. Nowadays, having a
website is almost a requirement. Once you have your website, the
world is not going to know you exist; you must promote your
website yourself. After all, you put in all that time and effort
into starting up a website, not to mention the cost, now it is
up to you to make sure it all pays off. Not only do you have to
steer the traffic to your website, but you also have to turn
those visitors into customers. You have to have something to
offer them to convert visitors into customers, and to keep them
coming back. Customers can always generate more business through
word of mouth and act as your own personal marketers.
One key way to keep the customers, and potential customers,
coming back is to write your own articles that refer to your
website for maximum exposure. There are many free websites where
you can write and post articles about your website and what your
website can do for others. First, if you are not an experienced
writer, take the time to learn how to write articles. Collecting
a few tips never hurts. If you do not have the time, but have
the extra finances, you can choose to hire a writer or business
to write the articles and post them for you. Although this is
most convenient, it may prove to be quite costly in the end.
Here are some tips on how you can maximize your exposure by
writing articles referring to your website:
1. Choose a particular product, service, or update on which you
want to write an article. Keep all articles between 75 and 1200
words. Write in layman terms and avoid all the long technical
and scientific mumbo jumbo. Keep the sentences short and to the
point. Keep the paragraphs short and limited to one topic. You
do not want to start writing about how great your peas are in
one paragraph and start in on your great carrots in the same
paragraph. If you are selling vegetables and want to write about
your vegetables, give the peas and carrots there own paragraph.
2. It is important to upload new material. It does not take long
for an article to go stale. You want to keep useful and original
information coming on a regular basis. You have to prove to your
customers that you are still there running and active website.
If you wrote your last article in October of 2004, then your
website would appear to be unreliable or abandoned. Keep your
customers and all of your potential customers up-to-date and
provide them with free information that they would not be able
to find anywhere else.
3. Think of how your new article will benefit your customers.
Try to write some "how-to" articles. Many people are most
interested in how-to articles. Helping your customers find out
how they would benefit from your article will earn you the
respect and trust you deserve and from which you can profit.
Trustworthy businesses generate loyal customers.
4. If you choose not to write an article, you can delve into
articles, tips, testimonials or book excerpts written by other
people on websites and e-zines and copy and paste them to your
site. Keep in mind that you must have the writer's or website
owner's permission to do so beforehand. Although this is not
something to do on a regular basis, it can be nice filler for
your website. Always be sure to choose the articles with the
content relating to your website.
It is your job to write something your customers want to read
and keep them coming back for more. Updating your website on a
regular basis is a great way to let your customers know that you
are there. By tending to your website on a regular basis, you
let them know you have not abandoned your post. You can also
keep your customers returning to your site by offering monthly
specials. Try offering attractive incentives such as Free
Shipping Month, Free Gift Month, Discount Month, or Buy One Get
One Free Month. It is up to you to offer your customers
incentives to return to your website.