The TOP 3 Absolute MUSTS Before You Submit To Article
Directories
To all webmasters, whether your a writer or a not, now is the
time to start putting those creative writing skills to good use!
With modern communication technology comes the popularity of
information-based marketing, which is one of the oldest and most
effective techniques in getting targeted prospects to sites and
converting them into buyers. This is why article writing,
submissions and publications are also getting popular. There are
already many tools that people can use to make the process of
distributing their articles more easily. Though this is
invaluable in getting the contents more exposure, which is only
half of the story.
Let us take a look first at the common mistakes that some people
make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason
to write them.
In article writing, there are three key benefits why you are
promoting them; branding, lead generation and promotion, which
are all part of your optimization efforts. But there is only one
reason why you write an article, and that is to inform your
audience. If the article is not focused on this primary and most
important purpose, it will fail to achieve the three promotion
benefits because no one will be interested in reading them. You
need to figure out first how to get people to read what is in
your article, then make them click on your resource box. You can
achieve this by producing better content.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate
additional links back to your site. But do you know that you can
get more visitors and better search engine results from that
same articles? Mention keywords at strategic places. Just be
sure not to overdo them. Some are even using anchor texts which
is also an effective method. But it is important to know that
majority of the directories are not able to support this.
Remember that is not only about the links back to your site.
Part of doing well in your article marketing is getting picked
up by publishers with a large number of audiences and gaining
the ability of leveraging other brands because of the quality of
your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are
other factors that can turn your article marketing efforts into
an opportunity that can boost your earnings. Not just increase
the number of visitors to your site. Start out with a plan and
see to it that your article will serve the function that you
intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that
all that is you wanted is links back to your site. And any
visitors it can generate are fine. Guess what? Not all article
banks and directories are going to accept your content
automatically. Oftentimes, they have some guidelines and
specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing
articles that the directories want to share with other people.
All it takes is one publisher with a hundred thousand readers to
increase your potential audience overnight.
Write the articles that publishers want in their publications if
you want your article marketing to work the most effective way
for you. This also means you have to obey the standard
guidelines, spell checks, researching on a good topic and even
hiring a writer to produce a good content on your behalf. In the
end, it is all really a matter of choice on your part. You can
start getting a little exposure from increased links back but on
a very basic level. Or enjoy massive exposure from a little
extra time making quality contents.
It will be your choice. You may not be aware of the fact that an
article submitted on directories is not meant to have the same
level of exposure as highly-targeted content ones geared on a
narrow group of people.
Learn the difference between these two and it will surely help
you know what kinds of articles to write and to submit.