People often think that there is a creative type. This is a myth.

1. We can all solve problems.

2. We can all produce large sets of ideas, large numbers of novel ideas and large numbers of diverse ideas.

3. Idea generation is related to task competency.

4. Whilst there are assertions for creativity traits such as a tolerance for ambiguity and intolerance to conformity, such traits are hard to identify and are not stable or transferable across situations.

5. Motivation is more critical than traits