Mobile detailers will find themselves with lots of competition even if they do not see them around town. There are also many fixed site detailers who specialize in wholesale detailing or the retail detail or both. Many fixed site detailers have accounts with new and used car dealerships. This provides them with lots of work. If they are good, they usually do prep work for all new cars at all the local dealerships or share the work with a couple of other detail shops, additionally there are always lots of used trade ins at new dealers and used car lots. If the shop is totally busy, obviously they: Have a great location, or Do extremely great quality, or Have very competitive rates, or all of these.

Many detail shops hire grunts to do the work and have a salesperson/manager to book the jobs. Sophisticated shops call this person a service writer. Service writers use catchy slogans, phrases and scare tactics to sell services. They have to; who wants to spend $160 plus on their car? If they don