Doesn't Anybody Work Here? Nametags Impact Employee Communication

Walmart was the first business to require all its employees to wear nametags. (There's a surprise!) Sam Walton created this initiative because he wanted his customers to "get to know the people they bought from."

But the value of employee nametags spans far beyond getting to know people, it's all about being approachable. So whether you work in retail, hospitality, food service or sales, to wear a nametag is to be on stage. To be on stage is to be ready to serve your customers. And to be ready to serve your customers is to do your job effectively.

Here are several ways nametags will help your employees maintain an accessible, comfortable business environment.

Accessibility
I have a bad habit of putting too much hot sauce on, well...everything. Recently, after I wolfed down a Tobasco covered bite of my cheeseburger, I realized that I desperately needed a refill of ice water to regain feeling in my lips. My server walked right by, but unfortunately I failed to get his attention because I didn't know his name. Why? You guessed it: he wasn't wearing a nametag! No water for me! Fortunately I chugged down my date's ice tea.

Tip # 1: A nametag makes it easier for customers to gain the attention of an employee from whom they need service. Without it, the customers will either find someone else to help them, or won't get what they need.

Comfort
Imagine you walk into a store. You browse the aisles for a few minutes and decide that you'd like to speak with a sales associate. You look around, see a few people, but nobody appears to be an employee. After wrongfully asking and embarrassing a few strangers who don't actually work there, you get frustrated and leave the store. As you walk out the door, you complain, "Darn it! Doesn't anybody work here?!