Because a person's name is the single context of human memory most apt to be forgotten; because self-disclosure is the single most effective way to build rapport and connect with people you just met; and because initiating the conversation is half the battle - your nametag is your best friend.

However, improper creation and wearing of nametags can work against you (and your business) if you're not careful.

Scott Ginsberg has been internationally recognized by CNN, CBS, The Associated Press, The Washington Post and Paul Harvey as "the world's foremost field expert on nametags." Below are Scott's responses to several nametag related inquiries.

1) What are some tips for wearing nametags at trade shows?

Before you even pack your show, make sure your employees, salespeople and booth representatives each have THEIR OWN pre-made company nametags. You can get these done at any local engraving store for less than $7 a piece, probably cheaper en masse. The reason to do this is because a) trade show nametags don't always maximize your "nametag real estate," and b) trade show nametags rarely include your logo - which helps for brand recognition.

Now, perhaps it seems redundant to wear two nametags, right? Well, think about the Superbowl: How many commercials does Budweiser run each year? Exactly. Always more than one. So even with nametags, it's all about the Three R's of Networking: Repetition, Repetition, Repetition!

Next, when you get to the show, wear your own custom nametag in a visible location so that everyone who walks in and out of your booth sees is. Potential buyers need to make the instant connection between YOU and the BOOTH. Also, when you get busy, it can get hard for prospects to locate the right person. The last thing you want is uncertainty about who the actual booth employee is! So use your nametag to identify and differentiate yourself among the masses.

2) How do you handle poorly designed nametags that are already provided for you at events?

Tough issue. About 80% of the nametags I've ever seen at events are designed without consideration of font size, color, etc. I always suggest that people create and bring THEIR OWN custom made nametag to all events in the situation that the given nametag is ineffective. You can wear both if security and identification is an issue. But most chairs or hosts of meetings won't be offended, as long as you initially take the nametag given to you as an extension of courtesy - even if you don't wear it.

Of course, none of this would be a problem if the meeting planners would just make them right the first time!

3) On which side of your chest should you wear a nametag?

There isn't a single book on networking, meeting planning or interpersonal communication that doesn't say nametags should go on the right. "They" say you should wear your nametag on the right hand side so it is visible in the direct line with your handshake. For the most part, I agree. And so do most people. This is one of the few nametag protocols most people are familiar with.

On the other hand, the horizontal placement of your nametag should be dependent on the capacity in which you are wearing it. For example, if you work in a hotel, in retail, at a trade show or any other mobile environment where there are aisles, rows and hallways, consider the possibility of wearing your nametag on the left side of your chest so it is most visible to oncoming traffic. (If you live in a country where you walk on the right side of the path.)

Now, this is a debatable issue. But the bottom line about horizontal placement is this: it doesn't matter which side of your chest the nametag lays, as long as it's above your breastbone and readable from 10 feel away.

Is it redundant to have your first name twice on your nametag?

Yes and no. "Doubling" the first name is very common for conventions, meetings or large groups. Usually, the first name is reprinted above the entire name in a larger font - possibly all caps - to be more visible. (In fact, most computer programs have this as a default setting on their templates.) Doubling is helpful for people who go by abbreviated, middle or different names. After all, all you really need to get their attention is their first name! On the other hand, if your name is Don, and people call you Don, it would be an ineffective use of your nametag space to write it twice. So, just write Don...but make it bigger. As big as you can!

5) Are some nametags better quality than others?

Absolutely. Especially when it comes casual settings and parties, handwrite nametags are usually an inelastic, last minute purchase. Most people just buy the first box they see at their local supply store. But I must warn you that there are plenty of nametags out there that are HORRIBLE. Some have faded colors, while others have paper quality consistent with that of tissue.

In fact, many companies advertise "weak adhesive to prevent clothing damage" on their packaging to protect your fabulous wardrobe. But keep in mind, this second-rate adhesive will wear off in minutes and cause your nametag to "curl" and become unreadable. So decide what's more important: sticky stuff on your clothes or being unapproachable.

6) Are gold nametags a no-no?

Gold nametags are few and far between because a) it's very difficult to read ANY text printed on them, b) they're usually too expensive to purchase en masse, and c) street thugs might hold you up at gunpoint and rob you. People in education - mainly collegiate - wear gold nametags because it's been their tradition for a long time. And it certainly looks very elegant. But other than that, gold is not a recommended color.

7) Are first and last names necessary for employee nametags?

Anonymity and personal safety are two issues that must be taken into account when issuing nametags to employees. Most handbooks or employee manuals briefly mention their nametag policies, however many organizations fail to address this issue. Some people may not feel comfortable wearing both their first and last names on the job. I