10 Secrets of Sales-Driven Websites

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10 Secrets of Sales-Driven Websites
Author: Jason OConnor
Copyright: 2005

What makes a website successful? It depends on what the explicit goal of the website is. If the goal is to make money, then a successful site is one that makes you more money than it costs you to maintain, manage, market and update.

So what should you do to ensure your website generates substantial sales?

1. State Your Goals
In order for a website to make you money, you have to know what its specific goals are first. Just like any good small business consultant will advise you to create a business plan before you start your business, a good Web consultant will suggest that you create a website plan, with specific, written goals.