1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this. Also, global customs vary significantly. Ensure you understand the proper gift etiquette to avoid offending overseas clients.

2) Know the client - their likes, hobbies, and interests. When possible, personalize your gift. A theater or sports buff would really appreciate and remember tickets to an event.

3) Avoid religious themes or messages. Seasonal themes such as "Happy Holidays" work for everyone.

4) Stand out from the crowd! Think about sending your gift on an unexpected holiday. For example: "Thank You For Your Business" on Thanksgiving, "Looking Forward To Another Year of Doing Business With You" on New Years, or even "We love Doing Business With You" on Valentine's day.

5) Don